"Minsheng Department Store" is a department store retail brand with a history of more than 50 years in Xi 'an, which has strong brand influence and wide market recognition. The company's good corporate image and business reputation have been highly recognized by the public and the government, and won many awards over the years. In 2002, it was awarded by the Office of China Commercial Brand Management Committee as the key supporting enterprise of China Commercial Brand; In 2003, it was awarded as a famous commercial enterprise in China by the Office of China Commercial Brand Management Committee; In 2004, it won the title of Top 50 Most Dynamic Enterprises in Shaanxi Province and Class A Taxpayer in xi 'an. In 2006, it won the top ten titles of national commercial customer satisfaction enterprise, China commercial credit enterprise and national commercial and service enterprise after-sales service industry; In 2007, it won the title of national advanced enterprise in commercial service industry; In 2008, it won the honorary titles of "Meritorious Enterprise in 30th Anniversary of Reform and Opening-up of Commercial Service Industry in China" and "Meritorious Enterprise in 30th Anniversary of Economic Influence in China". 20 10 was awarded the titles of "20 10 Shaanxi caring enterprise", "2008-2009 national advanced enterprise in commercial service industry" and "20 10 advanced unit in stimulating domestic demand and ensuring market supply" by Shaanxi Provincial Department of Commerce.
(2) There are many business outlets with superior locations.
The company * * * has 7 department stores and 365,438+0 supermarket stores, with a business area of about 266,900 square meters. It has managed 2 department stores and 65,438+07 supermarket stores. It is one of the largest department store retail chain enterprises in northwest China. The company's existing department stores are mainly located in the prime locations and core business districts of An and Baodi, covering the main business districts of An (Bell Tower Business District, Xiaozhai Business District and Jiefang Road Business District); The number of supermarket outlets enjoys a monopoly advantage in Baoji market. The advantages of the company's stores and outlets in the regional market are very obvious, and having many stores with superior locations is the basic guarantee for the customers and business performance of commercial retail enterprises. If this fundraising project is implemented, the company's commercial location advantage will be further expanded, and it will become a leading commercial chain enterprise in the number and coverage area of regional market outlets.
(3) accurate business strategy
In the course of business operation, the company advocates the consumption concept of "knowing and enjoying life", establishes the business orientation of "focusing on middle and high grade, implementing branding and fashion", constantly adjusts the product structure and business layout as a whole, and pays attention to the gradual upgrading from traditional department stores to modern department stores. The company adopts the mainstream "department store+supermarket" format combination mode, and flexibly customizes the format combination mode while focusing on the development of department stores, emphasizing the mutual promotion and synergy between supermarket formats and department stores. The market positioning of the company's retail stores conforms to the unified standards, and at the same time, it pays attention to being close to the target market demand and has flexible positioning, effectively reducing business risks and improving profitability. Accurate positioning has effectively promoted the steady growth of the company's overall scale and profitability.
(4) Professional management team and excellent talent cultivation ability.
The company's 50-year business history has trained a large number of excellent chain department store talents and established a perfect talent training system and selection mechanism. The management team of the company is young and experienced, and has a thorough understanding of the department store industry and a clear understanding of all aspects and details of department store management. The company attaches great importance to establishing a complete training system and training employees in different positions in business skills and service processes. The company has established a multi-level talent training system, and incorporated employee training into the performance management system of each department, which not only provided a good growth space for employees' career development, but also trained a large number of talents for various positions required for operation, so that the company has a strong team replication ability. In addition, the company also pays attention to introducing excellent enterprise management talents from outside, expanding business ideas and being determined to innovate.
(5) Effectively establish and maintain close customer relationships.
The company pays attention to continuous research to accurately grasp customer needs, and shows careful care for consumers in the whole process of service before, during and after sale. The company has established a set of customer satisfaction management monitoring and investigation system to track and improve the customer service management system at any time, which has improved the satisfaction and loyalty of consumers. The company focuses on expanding the effective membership team, increasing the value-added experience of members and improving their loyalty. Introduced special services including concierge pick-up, accompanying shopping, after-sales agent, exclusive fitting, brand party, etc. Conduct regular SMS communication, birthday communication, marketing activities and salon activities with members, and gradually establish and maintain them.