Corporate Culture of Shenzhen Yitian Group Co., Ltd.

Corporate vision: Become a first-class comprehensive real estate development enterprise in China.

Corporate mission: to serve the society and maximize the interests of enterprises and customers.

Enterprise spirit: honesty, dedication, pragmatism and enterprising.

Business philosophy: casting fine trees, unlimited innovation.

Core competitiveness: the team's quick response ability and high integration ability of internal and external resources are the core competitiveness that drives us to forge ahead in the market competition.

Enterprise executive culture: an efficient executive culture formed after the establishment of an enterprise to ensure the strict and orderly implementation of decisions and achieve the expected results.

Enterprise team foundation: the development of Yitian Group depends on a team of high-quality professional managers with reasonable structure, full of vitality, passion, professionalism and quick response.

Learning organization: rich domestic and international research and systematic training have gradually formed an atmosphere of falling behind without learning within the group, and relevant special research has effectively transformed the results of research and training into the functions and quality of products.

Corporate governance structure: the top management team holds shares, and the ownership and management rights are closely combined, which effectively reduces agency costs, simplifies decision-making processes and improves decision-making efficiency.

Team's ability to integrate internal and external resources

Internal resources: In the course of eighteen years' development, Yitian Group has always emphasized the principle of "five achievements" of the project: "achievements, mechanism, talents, brand and network". Relying on the talents, information and other resources accumulated on this basis, a scientific system management mechanism has been formed, so that the resources within the group can be fully enjoyed on this platform.

External resources: Yitian Group has not only excellent strategic partners in China, but also established strategic partnerships with many overseas enterprises in Southeast Asia and around the world. Through successful cooperation with strategic partners and full integration of outstanding external resources such as famous design, advertising and commercial operation companies at home and abroad, Yitian can form unique differentiated products, thus ensuring the competitiveness of products in the market.