In China, the automobile consumption credit and guarantee industry is a new thing. After the reform and opening up, with the increase of people's income and the change of consumption psychology, people began to accept and practice the consumption mode of "spending tomorrow's money and driving today's car" and improve their quality of life with reasonable financial management methods. In addition, the increasingly mature automobile market and the frequent listing of new cars have also triggered people's desire to buy and change cars.
In reality, many consumers are unable to pay the full amount in one lump sum when buying a car, and need to borrow money from the bank. Moreover, a car is an object that can move at will, which is different from a house, and the security of bank funds is challenged. At present, China's personal credit system is not perfect, and the risks that banks bear in automobile consumption loans are much higher than those in housing consumption loans. Third-party professional institutions need to cooperate with banks to complete the risk control and management of loan customers. In this case, guarantee companies came into being, and gradually intervened in the automobile consumption market, providing full guarantees for consumers and decomposing risks for banks. What do you mean by "full guarantee"? That is to say, from the first day of the consumer loan to the last day of settlement, if the consumer fails to repay one day during this period, the bank will deduct the guarantee company's deposit in the bank. With the guarantee of the guarantee company, consumers can borrow money from the bank and get on the bus as soon as possible.
Automobile consumption credit guarantee is a relatively new industry in China, which has been 10 years since its birth. After rectification and standardization in 2003 and 2004, China's automobile consumption loan guarantee industry has made great progress and become an indispensable force in the automobile circulation field.
By providing guarantee, the guarantee company not only meets the demand of consumers to buy cars by stages, but also greatly promotes the sales of cars and makes great contributions in the field of automobile circulation. Take Beijing as an example. Last year, the sales volume of new cars reached 700,000, and the installment payment accounted for about 65,438+05%. More than 60% of the installment business is completed through the operation of the guarantee company. Founded in 2004, Zhongshuo guarantee company, which has been engaged in personal automobile consumption loan guarantee business, is a typical representative. In recent years, Zhongshuo Guarantee Company has provided car purchase guarantee services to tens of thousands of car buyers. On the one hand, it satisfies customers' dream of buying a car through guarantee service, which promotes the development of automobile consumption credit market; on the other hand, it ensures the safety of bank lending funds through effective risk control means, which is not only supported and recognized by banks, but also supported by automobile dealers.
However, it cannot be ignored that the development of this industry is still very difficult at present, and the guarantee companies are still facing great difficulties and helplessness. The main reason for this dilemma and helplessness is that the public does not know much about the risks undertaken by guarantee companies and the specific operation mode of automobile consumption loans, which leads to many misunderstandings and negative comments on many guarantee companies and even the whole automobile consumption loan guarantee industry. When reporting on the guarantee industry, some media do not understand the risks and business operation procedures of the guarantee industry, which leads to the impersonality and incompleteness of the reporting content, misleading consumers, and is not conducive to the healthy development of the automobile circulation industry. The aforementioned Zhongshuo Investment Guarantee Co., Ltd. has encountered such a situation. This requires guarantee companies to increase publicity means to let consumers know about the guarantee business and related processes, especially the risks undertaken by guarantee companies.