Management Philosophy of Fubon Financial Holding Company

Integrity-Fubon is sincere, considerate of customers, promotes business with integrity, advocates legal pragmatism and fulfills social responsibilities.

Kindness-Fubon colleagues take a warm and cordial attitude, adhering to the consistent principle of respecting customers and service first, and actively meet customer needs.

Profession-Fubon's professional and dedicated team is committed to the ranks of service, providing financial advice and assisting customers in financial management.

Innovation-Fubon is constantly developing and perfecting in the spirit of innovation, providing customers with diversified commodities, convenient services and novel automation equipment in a modern financial environment.

Fubon also constantly promotes these ideas and urges every colleague to implement them in daily work at all times. We firmly believe that honesty is the foundation of all undertakings, kindness is the attitude of customer first, specialty is the basis of serving customers, and innovation is the key to maintaining competitiveness forever.