The company takes the in-depth development of high-quality grain and oil and the development of new healthy food as its development direction, and adheres to the modern agricultural industrialization management mode integrating agriculture, industry, science and trade. After fourteen years of development, a diversified industrial pattern has been formed, with deep processing of grain, oil and food as the main industry and medicine and real estate as the auxiliary industries. The company has 13 subsidiaries, and its main products are rice, flour, noodles, vegetable oil, rice flour, milk and granules. Jinjian brand rice and noodles are "China famous brand products", Jinjian brand flour, vegetable oil, liquid milk and granule are "Hunan famous brand products" and Jinjian brand is "China". Jin Jian products have high market popularity and reputation. Taking rice as the leading product, a nationwide marketing network platform has been built, covering more than 85% of large and medium-sized cities in all provinces. Rice flour, noodles and soft plastic granules are exported to the United States, the European Union, Japan, South Korea, Southeast Asia and the Middle East.
The company has scientific research platforms such as "enterprise postdoctoral workstation", "provincial technology center", "rice engineering research and development sub-center of the Ministry of Agriculture" and "Hunan rice engineering technology center", and many scientific research institutes in the United Nations have undertaken more than 20 national and provincial scientific research projects such as the Ninth Five-Year Plan, the Tenth Five-Year Plan and the 863 Plan, and achieved a series of important results.
The company will take "Good Life" as its corporate mission, actively seize the historical opportunity of the country to develop modern agriculture, accelerate the cultivation of advantageous industries, enhance the core competitiveness of enterprises, and build the company into a first-class agricultural industrialization listed company in China.