2. Production and operation, including asset scale (total assets), main business, market area, and? Average sales revenue, profit or loss in recent years. ?
Third, the development direction, including the continuous improvement of marketing management mechanism and product innovation? New situation and market development.
Business philosophy
The increasingly fierce market competition has further strengthened the customer awareness of enterprises, and computer, information and network technology and flexible production technology have provided enterprises with means to enhance customer interests. The goal orientation of customer interests is reflected in the following three aspects.
(1) The concept of marketing has changed from 4P to 4C. Since eugene mccarthy put forward the 4P combination of marketing in the middle of the 20th century, that is, product, place, price and promotion, it has dominated the global business activities for decades. At the end of the 20th century, the concept of marketing changed radically, from 4P to 4C, namely, customer demand, customer cost, customer convenience and customer (cost, Communication), and enterprise management completely changed from producer-oriented to consumer-oriented.
(2) deep customer service. In order to meet the needs of different customers, enterprises widely adopt flexible production systems, and their production strategy has changed from providing large quantities of standardized products to developing personalized services. In the computer field, Dell pioneered personalized service. At present, China Haier Group has begun to customize products such as refrigerators according to customers' requirements.
(3) Enterprises continue to increase investment to meet customer needs. In recent years, enterprises have spared no expense to establish a customer relationship management system (CRM) to keep abreast of customers' needs. Implement process reengineering, reduce costs, shorten delivery cycle, and respond to customer requirements immediately; According to the survey of 62 1 large North American and European companies by CSC Index Company in 1994, BPR has been rapidly popularized in European and American companies. 69% of 497 North American companies and 75% of 124 European companies have implemented one or more reengineering projects, and the remaining half are also considering such projects.
Extended data
Business operation status of enterprises
The operating condition of an enterprise refers to the development of sales and services of its products in the commodity market.
The influence of enterprise operation on financial management mode is mainly manifested in the following aspects: the size of operation has different requirements for the complexity of financial management mode; The purchasing environment, production environment and sales environment of enterprises have great influence on the realization of financial management objectives. A good environment is conducive to the realization of financial management objectives, on the contrary, it hinders the realization of objectives.
Reference: Baidu Encyclopedia of Enterprise Management