The mission of the group is to build a bridge between production and consumption, and provide quality services for commodity circulation and creating a better life. The core values of the group are "honest service, surpassing ourselves" and the business philosophy is "striving for progress while maintaining stability, giving priority to good words".
Second, the vision
The group's vision is: plasticizing, steel, coal and cotton spinning will become the leading circulation industries in this province (region); The group entered the circulation industry of the national supply and marketing cooperation system 10; Zhejiang 100 Top Enterprises.
Third, strategic positioning.
1. Nature positioning: an integrated service provider in the field of bulk material circulation, with bulk trade as the core, integrating the integrated business service functions of trade, securities investment, warehousing and logistics, clothing market and related industries. Integrated service providers are the unity of three closely related and interacting key roles: traders, distributors and service providers.
2. Functional positioning: becoming the main force of bulk logistics business of Xinghe Group.
3. Industrial orientation: the main business is the circulation of plastics, steel, coal, cotton (including chemical fiber) and the logistics of shopping malls and warehouses (containers), and the secondary business is the import of ore and wood, forming a limited, diversified, stable, orderly and coordinated industrial structure.
4. Market Positioning: Give full play to the advantages of domestic trade resources and distribution network, expand the Yangtze River Delta and Bohai Rim regional markets on the basis of consolidating and deepening the provincial market, and gradually extend the "China, West, South" and "Three North" regional markets; Use the existing channel base to increase the development of international markets such as Southeast Asia, Europe, America and Africa.