When it comes to "co-creation", many people may think of Weilai and Jianghuai for the first time. In 20 16, we extended an olive branch to Weilai, and they signed the Framework Agreement on Manufacturing Cooperation, which helped Weilai complete the step from "ideal car building" to "product landing", but for Weilai, it was not the only partner.
Qin, the co-founder of Weilai, once said that Jianghuai only OEM Weilai ES series models, which means that the newly unveiled ET sedan at the Shanghai Auto Show is no longer produced by Jianghuai, so who will it be given to Jianghuai? Guangzhou Automobile Weilai and Changan Weilai appeared.
It is reported that the future products of GAC Weilai will be produced by GAC New Energy Intelligent Ecological Factory, and GAC New Energy will be both an employer and a producer. Coincidentally, a few months before the establishment of GAC Weilai, Weilai and Changan Automobile also reached a strategic cooperation agreement to jointly establish Changan Weilai.
In Changan Weilai, Changan Automobile and Weilai hold 45% shares respectively, and the remaining 65,438+00% will be held by the management to attract global talents. Changan Weilai also has R&D, pure electric vehicle production and sales and other functional systems, which are & Guangzhou Automobile Weilai as a whole and a "co-creation" between new forces and traditional automobile enterprises.
"Holding hands with Chang 'an is not so much complementary as creating a new model together. By establishing a joint venture, we can put our advantages together and see what happens. This company will have new products, but it will not be branded. " —— Li Bin, founder of Weilai.
Whether it is Weilai ES8, ES6 or the newly unveiled ET sedan, it is positioned in the middle and high-end models. Therefore, the positioning of new brands of GAC Weilai and Changan Weilai is really imaginative. It stands to reason that at present, Weilai's product positioning has almost touched Tesla's "ceiling", and it is unlikely that a new brand will launch a model with the same positioning as ES8 and ES6.