News Corp. 1982 cooperated with BBC for the first time in Europe, 1993 invested in Asia and wholly operated China Hong Kong Satellite TV, and 1996 acquired and established China Hong Kong Phoenix Satellite TV, all of which were important parts of Murdoch's global media empire. Founded in Hong Kong, China, Phoenix Satellite TV 1996 adheres to the tenet of "based in Hong Kong, China, and facing the Chinese people all over the world", and is committed to providing high-quality Chinese information and high-end cultural content to Chinese people all over the world, thus becoming a leading international Chinese content provider.