Research and transportation advantages support IP long-term operation
In 20021year, the company achieved revenue of 884 million yuan (unit: RMB, the same below) and adjusted net profit of 79176,000 yuan. By the end of 20021,the operation of the two core mobile games, Edible Language and Olaxing, remained stable, and the company's "page turnover" achieved remarkable results, and the income contributed to product diversification. With the official launch of the company's core page tour IP "Obi Island: Dream Country" in 2022, the performance is expected to usher in a new round of explosive growth.
Zhitong Finance APP believes that although Ao Bai cut into the mobile game track late, the R&D strength and refined long-term operating experience accumulated in the segmentation field over the years quickly fed back into the mobile game business, which provided a strong impetus for the rapid growth of the company's performance after the transformation.
The company's star products are all excellent. On the one hand, the food language is based on China's traditional food culture, and its details highlight the research and development ability of the Olympic family interaction. Food Language is a girl-loving game with anthropomorphic food, which brings players into an empty state, takes collecting soul eaters as the main plot orientation, and builds a complete game world based on the cultural background of China food, constantly bringing new experiences to players. Since the launch of 20 19 in the fourth quarter, food language has contributed a lot to revenue, accounting for 30.4%, 45. 1% and 24.2% in 20 19, 2020 and 202 1, respectively, which shows the excellent long-term operation of the game. At the same time, since the beginning of the year, food language has performed well. The company announced that the annual upper limit of the cooperation agreement between Food Language and Tencent will be adjusted to 6,543.8+0.4 billion yuan, which will be passed at the special shareholders' meeting on April 65,438+0, indicating the excellent operation ability of the game. In addition, "Food Language" recently won the sixth place in "202 1 Top Ten IP Game Tracks in China", which fully reflected the players' recognition of the game. On the other hand, the word-of-mouth of "Olaxing" mobile game continues to climb, and the TapTap score has risen to around 8.8 in two years, and the score has soared during the recent game version. To sum up, it can be seen that the company's operational ability can help IP to operate for a long time, and improve the user stickiness and life cycle of the game.
The long-term growth of "IP+ explosion+super evolution" can be expected.
Under the advantage of the integration of research and transportation, Ao Bai family interaction further refines the business development strategy and develops strongly. In August, 20021year, the company defined its long-term strategy as "IP+ explosion+super-evolution": based on the high-quality IP accumulated by the company for many years, it will continue to iterate and upgrade, and create a better quality game than the previous generation.
In the view of Zhitong Financial APP, this long-term strategy is in line with the company's current development stage, and it is expected to open up the company's long-term growth space in the future. There are several main reasons:
First of all, after years of precipitation, Ao Bai family interaction has carefully hatched a series of high-quality IP. These IPS have accumulated a large number of fine content, with more than 400 million registered users, which has become an important foundation for creating explosions. At the same time, IP audience players generally have a stronger willingness to pay for the game, which makes the game more efficient in commercial realization. Secondly, the company has been iteratively upgrading on the basis of high-quality products. The second generation products "Ole Star Mobile Games" and "Aoqi Legend Mobile Games" both continued the good results of the page tour era, and the second generation products of mobile games also joined the product reserve. In addition, Ao Bai's family interaction strategy is being carried out in an orderly way. The company's mobile games will be launched in Hong Kong, Macao, Taiwan, South Korea, Japan and Europe and the United States, and it is expected to continue to strengthen the influence of IP in overseas markets.
In the future, Ao Bai Family Interactive will continue to develop a series of creative and attractive products through IP super-evolution strategy, so as to protect the company's long-term sustainable growth.
Sleeping and ready to travel, full of energy
According to the observation of Zhitong Finance APP, the reason for the greater profit pressure of 202 1 Ao Bai Interactive is the increase of expenses during the period. First, the company continued to increase its investment in R&D, with a year-on-year increase of nearly 70 million yuan, and all the new personnel were R & amp；; Team d, help the future new project reserve.
It is worth mentioning that at present, the total number of R&D personnel in the company accounts for more than 80% of the total number of the company. Adequate protection of R&D personnel will help the company to continuously introduce innovative and high-quality products, consolidate its position in the field of game segmentation, and release its long-term performance potential.
Second, behind the increase of 35 million yuan in the company's management expenses, the company retained outstanding talents through a series of measures. The employee turnover rate of family interaction in Ao Bai is low, which forms a corporate culture that encourages employees to innovate. For example, food language is an explosive product proposed and recognized by the company's grassroots employees in the creative competition. Third, due to the introduction of new products, sales expenses have increased. However, the short-term pressure on profits is a solid foundation for the company, which is in a dormant and ready state and will not change its long-term improvement.
Abundant game reserves provide sufficient impetus for the long-term development of family interaction in the Olympic Games. The ace IP "Obi Island: Dream Country" mobile game is ready to go in 2022, and a number of hard-core reserve projects provide long-term performance increments. In addition, the overseas version of The Legend of Oz is also expected to be launched this year, bringing a certain increase. In addition, the company also reserves research projects such as A project, S project, Q project and W project to ensure the company's sustained growth in the next two to three years.