I haven't studied the origin of copyright variety show carefully, but it is known to everyone in the mainland in the past year or two. A place that has always been regarded as disrespecting intellectual property rights has witnessed the vigorous development of copyright programs. At present, it seems that Taiwan Province Province has not yet emerged, and other countries have not heard of it.
You don't buy copyright to buy program ideas, because these are all available for free.
Let's talk about why we want to buy copyright.
First, learn advanced experience quickly.
Shen Yulin said that in the era when the Internet was underdeveloped, Taiwanese TV stations would send people to Japan for business trips, watch Japanese programs in hotels, secretly record them and bring them back to study together. At the beginning, Hunan Satellite TV also sent many people to watch programs in Taiwan Province Province, which was considered as stealing teachers. But watching the program can only see the finished program, and the specific production process is invisible. Now that mainland TV stations have money, they can directly invite masters to tutor at home, which can quickly improve the overall quality of their teams. The first three episodes of my brother were all handled by the Korean team, while the China team just cooperated with the work, studied closely and grew rapidly. After the Koreans quit, the China team also made a satisfactory program, and the ratings were rising.
Second, use the huge fan base of the original program to stir up hot topics.
In recent years, Korean dramas, Han Zong and Korean songs have become popular in China. With the help of China's powerful subtitle group, Korean programs have a huge fan base in China, and the introduction of copyright directly took over a large number of fans of the Korean version. Even though loyal fans scoff at the China version, abuse and spitting are of great significance to hot topics, just like the remake of Jin Yong's drama.
Third, foreign monks can recite scriptures and become taller in an instant. Previously, many copyright programs from the Netherlands, Britain, the United States and Germany were introduced to China. Although these programs do not have a good fan base in China, the "original import" from European and American countries is the best gimmick, which is convenient for TV stations to set up projects and easier to convince stars to join.
In addition, why should CCTV sue?
The popularity of the Korean version of Unlimited Challenge in China is limited, which is far lower than the previous version of Where is Dad Going? However, the double harvest of the extreme challenge audience's word of mouth indirectly enhanced the popularity of the Korean version of Infinite Challenge. As the copyright payer, CCTV warms up its programs in this way, which is also a very common marketing method. This is a common practice in all walks of life in China, not only variety shows, but also plagiarism.
CCTV will not be stupid enough to think that the lawsuit will win, as long as a reporter is willing to issue a press release and incite himself with the blood of netizens' copyright guards. Just like friends on the board of directors now, they just blindly support CCTV.
The following is the most important and sensitive point I want to say. Are variety shows copyrighted?
You can produce women's wallets, and I can also produce them. Yours can be called Chanel, but mine can't. This is brand protection. You invented TNT. I can't do it. This is patented technology. The copyright protection of variety shows is limited to communication, that is, Dragon TV directly broadcasts MBC programs without authorization, which is regarded as infringement. As for whether borrowing or even remaking is infringement, the concept is still vague and there is no written regulation. Some programs have distinctive features and unique flow patterns, such as the swivel chair with good voice, while some programs have various forms, such as the Korean version, which makes plagiarism very difficult to define. The protection of brands, patents and copyrights is limited. Ford company in America first produced cars. If patent protection is abused, then you can't buy a Japanese car.
There are only a few variety shows, such as games, songs and dances, answering questions, interviews and reality shows. Each type has thousands of programs. It is normal to learn from successful cases, and no one can break away from the secular and be completely original. It was only pot calling the kettle black who accused plagiarism. For example, it is impossible to count how many variety shows are used in this game, and each program is just a small modification of the rules. If all are defined as plagiarism, no program in the world can be spared. 90% of the idol dramas in the world can be said to be adapted from Cinderella, but this only shows that Cinderella is the most famous, and I don't know if it is the earliest.
Learn from other people's successful elements and combine your own characteristics to make good-looking programs. I think the extreme challenge of Dragon TV is in line with this. According to the image of the star, we made a reappearance orientation, and changed the game flow according to the advantages and disadvantages of China. Part learning and part improvement is the most basic way of human social progress. The program flow of the Korean version is not 100% original, and there are a lot of references from other programs, but the Korean variety reality show started earlier and has a high reputation.
People will only remember the most successful ones, which were ignored before and copied afterwards, just like Cinderella's story.
Extreme Challenge is obviously a success, as can be seen from the rising ratings. Zhu Yu went ahead and CCTV became a latecomer. He will certainly learn from some successful elements of Dragon TV, and it is still unknown who copied it. And some people who have only seen the limit and have never seen the Korean version will also criticize CCTV for plagiarism. Because plagiarism in most people's minds is first in order. If someone gets the adaptation of Cinderella now and informs all idol dramas, the society will be in chaos.
Variety shows have no copyright, which is generally the case in all countries of the world. Far away, there were not many talk shows in Taiwan Province Province before Kangxi. After Kangxi became popular, there were more than 100 talk shows in more than ten years. This pile of programs is not only similar in process, but also similar in topic. Even the guests are the same group of people, and each program has told a story. No one has ever proposed to buy copyright, and neither the producers nor the audience feel anything wrong, not even a war of words. There are three reasons why domestic programs in Taiwan Province Province buy copyrights from each other. At the same time, we also realize that program creativity does not belong to intellectual property rights, and the original value is only ahead rather than monopoly.
In the previous example, a local luggage factory spent a lot of money to get the authorization of Chanel, so the products he produced in the future are all famous brands, which can be sold several times the original price. Another manufacturer can make similar products without authorization, as long as they are not exactly the same, there will be no legal problems, but the price can only be a fraction of the famous brand. The value of copyrighted programs is nothing more than this, but the business operation is different. It is meaningless for everyone to attack plagiarism with indignation.
-Thanks for flirting.
There is no law to recognize the copyright of TV variety shows in China, so there is no case of judging the copyright plagiarism of variety shows at present. Generally, the handling of copyright litigation of variety shows is to dismiss or withdraw the lawsuit. Although the legal provisions on the protection of program copyright are scattered in Copyright Law and Anti-Unfair Competition Law, at present, the legal protection of TV program copyright is very weak.
China's copyright law adheres to the principle of dichotomy between thought and expression, that is, protecting the expression of thought, but not protecting thought, which means that copying creativity is not an act of copyright infringement in China's current laws; Only by copying all or most of the elements in the program form in an obvious way can copyright infringement be established. However, it is difficult to define how many elements of the program, such as scene design, performance process and production method, are plagiarism before they constitute infringement.