1. Scale real estate marketing strategy: the way to interpret Country Garden brand.
2. Look at the marketing strategy of quality real estate from the overnight fame of Xinghewan.
3. Marketing strategy of brand real estate: learn from Vanke's brand thinking.
4. The R&F model of Nanpai real estate: quickly copying the city center.
5. Composite real estate marketing strategy: What can't be combined?
6. Characteristic real estate marketing strategy: analyzing Fiona Fang's wisdom of living in the East.
7. Speed marketing model: perspective "smooth" speed storm.
8. Network marketing model: an alternative method of twin cities
9. Innovative marketing model: the way of odd and positive competition.
Third, the marketing planning of real estate projects
1, project positioning
Target consumer positioning, product positioning, brand image positioning, price positioning, price strategy positioning, marketing theme positioning, differentiation positioning, development concept positioning, community style positioning.
2. Promotion activities
Market preheating, internal subscription, opening ceremony, house selection, public relations activities, promotion activities, holiday promotion and post-promotion activities.
3. Key points and strategies of project promotion
A: Online promotion: advertising marketing, event marketing.
B: offline promotion: network marketing, forum marketing and crowd marketing.
Real estate sales management
1, sales organization structure and job responsibilities
2. Training of sales staff
3, sales staff assessment and promotion
4. Formulation and encouragement of game rules
5. Establishment and management of customer service system
6. Sales skill training.