What is the core point of trout's positioning theory?

Trout's core view is to divide the market and focus on management, so that the brand can occupy the most favorable position in the customer's mental ladder and become a representative brand of a certain category or a certain feature. Positioning is the most core, basic and earliest concept and viewpoint in positioning theory, and it is this concept and viewpoint that laid the foundation of positioning theory.

The concept of "positioning" in business was first put forward by Jack Trout in 1969, which has been continuously enriched and improved in more than 50 years of actual combat.

198 1 year published the academic monograph Orientation. In 1996, a new direction is introduced. In 2009, positioning was rated as "the best business classic in history 100" by Fortune magazine. On 20 10, the book "Relocation" was published, which was the final work of positioning theory.

Mr. Jack Trout himself is known as the "father of positioning", as a marketing strategist higher than Michael Porter by Morgan Stanley, and as the founder of trout Partnership.