1967 reunification began in Tainan, Taiwan Province Province, China. Starting from traditional food, it has gradually become a supplier of high-tech food, non-carbonated drinks and instant noodles, and its Laotan sauerkraut beef noodles/iced black tea/fresh orange are very popular.
Uni-President is a large-scale food enterprise in Taiwan Province Province, China, enjoying a high reputation in East and Southeast Asia, and is also one of the largest food enterprises in Taiwan Province Province. Its headquarters is located in Yongkang City, Tainan County.
Uni-President Enterprise was formally established in Tainan City, Taiwan Province Province, China on July 1967, and Uni-President Enterprise Investment Co., Ltd. was established in Shanghai on June 1998.
Uni-President is one of the largest food enterprises in Taiwan Province Province, China. It has a high reputation in East Asia and Southeast Asia, and also has factories in Vietnam, the Philippines and other countries.
Uni-President has developed into a comprehensive people's livelihood industrial group in Chinese mainland, focusing on instant noodles, beverages, dairy products, cakes, soy sauce and other products.
Development history
Entrepreneurial period (1967 ~ 1973)
The social situation of Taiwan Province Province has gradually entered industrialization. Unify enterprise entrepreneurship, adopt flawless and efficient mass production, expand economic scale and meet the needs of living consumption at that time.
Strong period (1974 ~ 1982)
With the rapid economic growth in Taiwan Province Province, people's purchasing power has greatly increased. Uni-President enterprises, while developing products in a timely and comprehensive manner to meet the needs of mass consumption, introduce a large number of excellent equipment and learn advanced foreign technologies, and operate in a high-quality and high-value business strategy.
Formation period (1983 ~ 1989)
Taiwan Province's economy is growing steadily and continuously, and it has entered the era of commercialization and social diversification. Uni-president enterprises devote themselves to channel warfare, diversify their operations and combine with social needs, so that enterprises can continue to grow, launch a group business model and start overseas investment and development.
Internationalization period (1990 ~ present)
The per capita income of Taiwan Province Province has exceeded 1 10,000 USD. With the improvement of competitors' level and the saturation of the island's market, Uni-President enterprises deeply realize that to break through the growth obstacles, they must develop internationally. With the permission of Taiwan Province's mainland policy, it began to develop into the mainland, and launched investment plans in several emerging markets in the Asia-Pacific region, such as Indonesia, Thailand, Viet Nam and the Philippines.
Company/enterprise culture
The unified corporate logo evolved from the prefix "P" of the English word "PRESIDENT". On the one hand, the three diagonal wings and the car body that continues to rise to the left represent the brand spirit of "three good and one fair" (that is, good quality, good credit, good service and fair price), on the other hand, it also symbolizes the provision of goods and services to consumers based on love, sincerity and confidence, as well as the implication of product innovation and breakthrough. The flat wings of the base are a symbol of stability, integrity and honesty. The whole shape symbolizes transcendence, soaring, peace and a healthy and happy future.
Color meaning:
"Red" stands for enthusiastic service, firm confidence and naked attention.
"Orange" represents the courage to innovate, the ability to break through, and the satisfaction and richness related to food.
"Huang Ming" is full of warm, lively and pleasant feelings, representing the brand's expectations.
The overall bright and pleasant warm color of the pattern symbolizes a healthy and happy future and the expectation of fresh vitality.