How to break through the strategic management of Xiaomi's enterprise and its future development direction?

The success of Xiaomi has created the "Xiaomi mode" of mobile phone marketing in the post-mobile phone era, that is, the marketing mode based on Internet marketing. Compared with the traditional marketing methods of mobile phone companies in the pre-mobile phone era, Xiaomi's marketing model has the following characteristics: Xiaomi adopts hunger marketing. Xiaomi Company pioneered the mode of developing mobile phone operating system with Internet mode, making Xiaomi mobile phone the first Internet mobile phone brand in the world. And develop, market and sell Xiaomi's products through the Internet.

1, located in the mobile phone of enthusiasts. Xiaomi mobile phone is a high-quality smart phone designed by Xiaomi company for enthusiast mobile phone control. Lei Jun is the chairman and CEO of Xiaomi. The design of mobile phone ID is completely completed by Xiaomi's hardware team from Motorola, and the mobile phone production is OEM by Foxconn and Inventec. The mobile phone operating system adopts MIUI operating system independently developed by Xiaomi. 2. Hardware configuration is the most eye-catching place of Xiaomi mobile phone. As the strongest dual-core Android phone in China and even in the world, Xiaomi mobile phone has once again refreshed the hardware height in our minds. Xiaomi mobile phone adopts Qualcomm MSM8260 1.5GHz dual-core processor, which is similar to HTC G 14 CPU, but the main frequency is higher. The memory is 1GB RAM and 4GB ROM, which fully meets the application requirements. In addition, the screen adopts Sharp's 4-inch screen, the material is estimated to be ASV, and the resolution is 854x480 16:9, which is FWVGA. The screen is translucent and semi-reflective, so it can be seen clearly in the sun. For the camera, it is 8 million pixels.

3. In terms of performance, Xiaomi mobile phone is very powerful: ① Always maintain the leading position in hardware; ② Based on the in-depth optimization of Android system, Xiaomi Company has developed a unique MIUI system for Xiaomi mobile phone, which not only conforms to the usage habits of domestic consumers, but also is fast and convenient. ③ The company has a group of technicians from well-known companies.

4. Packaging: Xiaomi mobile phone pays attention to the concept of compression resistance, simplicity and environmental protection in packaging design, leaving a good impression on consumers.