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Research on the Satisfaction of Front-line Employees of Zhongxin Finance Co., Ltd. Based on Psychological Contract

With the opening of China's financial industry, the entry of foreign banks, the reform of domestic financial mechanism, and the rise of private financial institutions and insurance institutions, China's financial industry has a good development prospect. In the increasingly fierce competition in the same industry, attracting and motivating employees and keeping their morale high has become an important means to enhance the competitiveness of enterprises. Modern enterprises have extended from the "interest-centered" incentive mechanism to the formation of "people-oriented, high satisfaction" dual management purposes. This strengthens the cohesion of the enterprise, enhances the employees' sense of identity and belonging to the enterprise, thus improving Guan Gong's enthusiasm and work efficiency, effectively attracting, cultivating, retaining and using talents, fully embodying the "people-oriented" spirit of modern enterprises and improving their visibility and competitiveness.

As a reflection of employee satisfaction, employee satisfaction