Directed media is characterized by specialization, scale and branding, with commercial operation as the platform, and the interaction between enterprise strength and culture is called "Yin" and "Yang". Build a brand with strength, enhance the brand with culture and repay the society with morality. Let all customers who use our services get satisfactory returns.
Wishing landscape-establishing value orientation and leading the industry development
With advanced business philosophy, excellent service team, strong brand effect, optimized management system, and strong scale and strength, targeted media has built the largest service platform system in the field of community advertising in China, established its value orientation, led the healthy development of the industry, and promoted the overall level of sustainable development of the national advertising industry.
Mechanism view-scientific management mechanism of scale, standardization, specialization and marketization
On the basis of steady development, directional media keeps pace with the times and strives for "change" in "stability". While expanding to the whole country and establishing branches, the business directly entered the capital market, and boldly "split" from small steps to five jumps in five aspects: new research, new resource expansion, new advertising form release, brand value-added and improving customer advertising return.
Professional point of view-autocracy is broad and coercion is big.
Directional media believes that "there is specialization in the industry", integrates elites in the field of advertising media, condenses the strength of professionals, tames the professional standards of company personnel, and provides the most powerful professional technical service support.
Team view-how big the talent dimension is, how big the career is.
The competition in the advertising media industry is essentially the competition of media talents. Directed media takes career as its "edge" and directional media as its "foundation", forming an intelligent body with both main force and diversity, combining experience with new knowledge.
Brand View —— Creating Five-dimensional Brand Value and Building Elite Brand in National Media Industry
Directional media believe that: material determines consciousness, first practice internal strength and lay a good economic foundation; Consciousness acts on matter, ideological preaching, genetic inheritance. In 2008, the brand management center of directional media launched the corporate brand building strategy in an all-round way, and academic expert think tanks and industry elites comprehensively created the corporate philosophy, code of conduct, corporate culture, resource integration and brand extension of directional media.
Scientific research concept-law is the basic driving force for enterprise development
After several years of inspirational efforts, targeted media has formed a mature scientific research and application system. The company is equipped with a market research and development organization composed of expert groups, and has also established a "consortium" strategic cooperation relationship with many authoritative media operators in China.
The concept of success-"consciousness" and "consciousness of others"
It is not success for a person or an enterprise to achieve success in their career. Let more people or enterprises share the achievements, which is the real success, just like human beings from "small success" to "great harmony". Small success depends on courage, medium success depends on wisdom and great success depends on virtue. As a first-class marketing organization in China media industry, we strive to establish more service systems in the field of advertising circulation and become a sustainable and healthy development organization with goals, plans and implementation.
Marketing concept-management wisdom and sales methods
Marketing guru peter drucker (Perer? Drucker said: "The goal of marketing is to make marketing redundant." The media marketing industry is a service-oriented industry, serving various industries. What is often different from other industries is the key to novelty, and it is basic to make customers satisfied and rewarded. Directional media integrates all the company's resources, and the synergistic effect of community advertising, online advertising and large-scale paper media advertising is immediate! Directed media constantly innovate new business fields and new advertising forms, and constantly improve corporate propaganda forms, so that enterprises are always in an invincible position in product marketing under new publicity forms in new markets.
Customer concept-* * breeds * * glory, with one heart and one mind.
Serving customers with heart is the mission of all marketing enterprises, and promoting the values of the bridge is the top priority of caring for and serving customers throughout the process. Establish good professional virtues and turn "God" into a friend. On the basis of honesty, from profit-oriented to customer service-oriented; From passively waiting for "God" to serving customers and friends, let customers be "cherished by the elderly, enjoyed by a few people and trusted by friends". Sharing weal and woe with customers and being of one heart and one mind is our eternal concept for customers.