The appearance of apple products is fashionable, generous and trendy, which can bring a deep impression to people. For example, the light and smooth appearance of iPod nano, Apple's grasp of product appearance leads the fashion, which well captures the psychology of consumers seeking differences and conformity.
2. Differences in functional and technical parameters
Because of Apple's strong innovation ability, every new Apple product will always bring many new functions different from other brand products. As powerful as a computer.
3. Product price difference
Apple's products are ahead of the development level of the same industry in the high-end market, so the price is generally higher among similar products.
4. Marketing differentiation
Apple's differentiated marketing strategy is amazing, different from any other product marketing means. Even if Apple uses traditional channels and media to promote sales, it will promote it in unexpected places in different ways.
Confidentiality of product design and development
Apple tried not to disclose any product details, from product design to production, until the last moment before the official release. Apple not only simply designs the product packaging beautifully, but also puts a nice Logo on every product.
experiential marketing
While providing consumers with a first-class product experience, Apple also tries to be close to consumers in the form of this retail experience. There are more than 300 direct retail stores in the world, all of which are located in expensive locations. In retail stores, buyers can comfortably try various products that they may never have tried before, such as creating home movies. There are also lectures and trainings on film production and graphic design in these experience centers.
5. Service differentiation
Apple not only provides electronic products for customers, but also enjoys personal enjoyment after customers buy products.
Because of the popularity of iPod, consumers are exposed to the easy-to-learn and easy-to-use Apple iTunes software.
Apple's Mac sales increased, and through the continuous introduction of its extended products, it promoted the sales of peripheral products on the other hand.
The brand knowledge, trust and goodwill established by various channels have gradually expanded the brand influence, thus driving the growth of sales.