Recently, it was reported that about 604 million wireless tradable shares held by Lifan Holdings were frozen, accounting for 97.28% of Lifan Holdings and 45.96% of Lifan's total share capital. The reason why the funds will be frozen is because the 654.38 billion yuan raised by the wholly-owned subsidiary of Lifan Co., Ltd. from Hengqin Jintou International Financial Leasing Co., Ltd. through financial leasing is overdue. For this matter, Lifan Motor said that the shares held by Lifan Holdings, which were frozen this time, accounted for 45.96% of the total shares of Lifan, which would not affect its control and normal operation. Nevertheless, we all know that Lifan Motor may not be far from quitting. ......
Lifan Automobile, an automobile brand born in Chongqing, seems to have never handed over any bright transcripts since it switched from motorcycle industry to automobile industry. According to relevant data, in the first quarter of this year, Lifan sold 8,502 vehicles, plunging 5 1.6% year-on-year, almost halved. It can't be said that a bottle is less than half a bottle, but it is really playing the role of market follower and has not kept up with the mainstream of the industry. To say its peak, it is only relying on Maiwei's monthly sales of more than 10 thousand.
However, the situation of Lifan Motor is not limited to continuous rain. The news of dealers' rights protection last month pushed Lifan to the forefront. The right dealer said that there are unauthorized dealers who can sell Lifan cars at a 45% discount, and the dealers need to bear the loss of 2 million yuan. Therefore, many dealers request to quit the network. In the end, the dealer got the result that Lifan verbally promised to return the car, but the dealer needed to sell out the existing stock cars. Privately, this is just Lifan's plan to slow down the troops.
After all, Lifan has not launched a new car for two years, and even began to sell assets in order to survive. The production qualification of the car and home transferred to Li Xiang at a price of 650 million yuan; It also sold the production base of 6.5438+0.5 million passenger car projects. Now, why Lifan Automobile has come to this step is not something we can sum up in one sentence, nor can we resolve the bitterness behind it with a sigh.
Excuse me, is it possible for Lifan to turn over now? It's hard to tell the truth. Nowadays, the competition in the automobile market is fierce, and the survival of the fittest has become the norm. Lifan automobile, which has no product advantages and brand advantages, seems to be able to do Dojo only in the "snail shell". Automobile manufacturing is different from other industries. It is related to steel, electronics, plastics and other industries in manufacturing, and vertically related to sales, service industry, insurance and other industries. Perhaps a little carelessness can determine the success or failure of future development.