Innovation: constantly pursuing system innovation, mechanism innovation, management innovation, technology innovation and business innovation, being good at learning, thinking, exploring and practicing, enhancing market competitiveness and promoting the sustainable development of enterprises.
Integrity: seeking truth from facts, operating with integrity and stressing practical results. Market economy is a credit economy, especially after China's entry into WTO, credit will become the life of enterprises, and the principle of good faith should be implemented in every link of enterprise management, such as product quality, after-sales service, strict performance, timely payment, telling the truth and doing practical things. I am willing to cooperate with honest people and pay attention to my own integrity.
Service: serve agriculture, countryside and farmers through service, meet customer's needs, and combine social goals with enterprise goals. Employees in any post should strive to cultivate the spirit of diligence and enterprising, constantly improve service quality, realize reasonable service, and strive to provide customers with the most perfect service and the best quality goods.