▲ Jifutong was established by Jibao Center in response to FinTech's financial technology policy, and actively promoted the listing of domestic and foreign funds, including more than 3,000 funds.
? FinTech financial technology development venture peak's first non-physical storefront fund sales platform? Jifutong Securities Co., Ltd. (hereinafter referred to as Jifutong), which was established in response to FinTech's financial technology policy, actively promoted the listing of domestic and foreign funds and included more than 3,000 funds; More importantly, Jifutong is the first fund online marketing platform without a physical storefront in China. It claims that it can complete the application for opening an account in five minutes, and it can open the road of financial management as long as it is deducted regularly, which greatly improves the investment willingness of ordinary people. As the pioneer of FinTech financial technology, engadget specially invited Lin, the chairman of Jifutong, to talk about Jifutong's history and his views on FinTech financial technology.
▲ Jifutong is the first fund network marketing platform in China without a physical storefront. It takes 5 minutes to complete the account opening application, making it easier to invest and manage money.
"Why did people buy funds from banks in the past? The answer is simple, because all your money is in the bank! Lin pointed out the key points at the beginning. Let me give you a simple example. Almost all the wages or stocks you buy are entrusted to the bank for safekeeping. The biggest advantage of the bank is its huge cash flow, so it can become the biggest sales channel of the fund. 」
But after all, banks are profit-oriented. As far as transaction funds are concerned, regardless of product options or profit design, of course, the main consideration is the bank's own interests. However, this phenomenon was not until FinTech's financial technology changed. "The birth of financial technology has given us more imagination for the sales model, such as Uber * * * enjoying the car, Uber * * * enjoying the space and so on. The innovative model of releasing idle products is unprecedented. Through the Internet, products can reach more people and reduce the cost of operators. FinTech financial technology has been popular abroad for many years, so I thought about how to apply it in Taiwan Province Province. 」
Seeing that FinTech financial technology has become a global trend, Jibao and OTC Center jointly established Jifutong in February of 20 15 * *, hoping to build a one-stop fund online marketing platform integrating digital finance, intelligence and humanization. "Jifutong is optimistic about FinTech's financial technology trends and hopes to provide various channels for investors to better understand the advantages of financial integration technology. Through such a one-stop fund sales platform, the investment threshold is lowered. Financial management is not the right of the rich. The concept of financial management is age-neutral. Even students who are not divorced from society can learn financial management early. Starting from the most basic regular fixed deduction, investing only a few thousand yuan a month is also financial management. In the past, I wanted to get in touch with financial management. If the funds were too small, the bank would not accept them. But now, through FinTech financial technology, small amounts can also be used for financial planning. 」
Lin believes that the birth of financial technology has given everyone more imagination about the sales model, and hopes that investors can better understand the advantages of the combination of finance and technology through one-stop fund sales platforms such as Jifutong.
Provide customized portfolio and take the lead in establishing online account opening system. At present, Jifutong has nearly 60,000 users with an average age of 44. Its biggest feature is a complete range of products, providing more than 3,000 funds online, and it is not allowed to be put on the shelves without the approval of FSC. Can be tailored according to the conditions of investors, recommend the most suitable portfolio. The biggest advantage of Jifutong is the online account opening system pioneered by the website, which makes it more convenient to open an account.
However, Lin admits that this is a difficult challenge. "Opening an account is actually two things: let the bank know that it is you, and then you can deduct money from online banking. These two things are difficult to confirm. First of all, you must print a lot of personal information, including passbook, ID card, copy, etc. And then it will take at least four days to go through the complicated process of taking phone notes. Even today, with advanced technology, the bank account opening process will be complete. 」
▲ The biggest feature of Jifutong is that it has a complete range of products and provides more than 3,000 funds, which can be tailored according to the conditions of investors. Whether you are a novice or an old hand, you can find the most suitable portfolio.
So Jifutong actively communicated with major authorities and financial companies. After two years of hard work, we finally achieved results and established the first online account opening system. "Now, as long as you use the chip financial card, you can confirm your identity. At the beginning of this year, we cooperated with South China Bank. In the application process, you only need to enter the account password, and then use the mobile phone number to complete the identity authentication. No more than 20 minutes before and after, and the whole process is paperless. Last year alone, 25% of new accounts were opened with chip financial cards, which is a major breakthrough for the financial industry. Recently, we are holding a briefing on investment promotion, hoping to cooperate with more banks. It is expected that next year, we can complete the whole account opening through mobile devices. 」
▲ Jifutong has established the first online account opening system, which can complete identity confirmation by using a chip financial card, and it takes no more than 20 minutes before and after, which is a major breakthrough in the financial sector.
Actively releasing API, hoping to create more economic value through cross-border cooperation, is the most difficult way to start. Lin believes that it is to build infrastructure for the entire financial market. "After all, all walks of life often encounter opportunities for real-name authentication, but there are no relevant institutions in Taiwan Province Province. In the past, we had to rely on multiple manpower to confirm a person's identity. I think it's cost-effective. Maybe we can think about how to solve this problem together. When big data is in power, Jifutong also tries to open the API, hoping to develop more cross-industry alliances. " At present, the platform is still dominated by robots and intelligent tools, so I hope to open the API, attract new teamwork and create more added value. 」
▲ Jifutong actively held a national fund investment simulation competition, hoping to encourage young people to start planning investment and financial management as soon as possible.
For young people, Jifutong actively held a nationwide fund investment simulation contest. "The fund investment simulation competition is designed for college students. Although students don't have much money to invest, they can seize this opportunity through simulated competitions, perhaps starting at 3,000 yuan per month. If you buy oil-related funds, you will pay special attention to the changes in the oil market even if you don't drive normally. Although they don't invest much money, they are more concerned about the global economic development, and the value of knowledge gained from them has already exceeded the input. 」
Lin also stressed at any time that the essence of finance is the assets of managers, and the most important thing is to trust each other with customers in order to create the highest performance.
In the past, financial water pipes only existed between consumers and traditional banks, but with the rise of FinTech's concept of financial technology, financial behavior can now occur anywhere with the Internet. "The diversification of financial institutions is an inevitable trend, and it is more convenient for traditional banks to help. However, with the development of the Internet and the popularization of information, everyone can cultivate their financial management ability through autonomous learning. I hope to spread the concept of investment and financial management to more people through a platform like Jifutong. But no matter how advanced the technology is, we must return to the essence of finance, that is, managing everyone's assets well and trusting each other with customers is the most important thing to create the highest performance. 」