The "international design team" includes not only the orange fruit design company in Jiang Youbai, but also the international brand team in shanghai jahwa and the French product development team.
"Shuangmei" is not only a cosmetics brand, but also a high-end cross-border fashion brand with Shanghai celebrity culture as its personality. Therefore, the product line will cross-border beauty, accessories and cultural products.
Inheriting the master plan of Shanghai Celebrity 1930, and integrating modern international advanced scientific research technology, we will create the brand impression of "East Feeling and West Rhyme, Extremely Beautiful" in all directions.
The listing of products will set a reasonable sense of rhythm, just like a series of Shanghai cuisine to meet the market expectations at different stages. On the basis of inheriting the original formula and modeling design of "Shuangmei" products, the classic series products that debuted for the first time will join hands with the international team to innovate and reunite the "Shuangmei" classics from the perspectives of material selection, naming, design and display.
Sister ShanghaiVIVE is positioned as the first high-end fashion cross-border brand in China. This is a fashion brand with a long history.
1898 founded Shuangmei brand, which originated from the secret recipe of ancient nobles in China and integrated Chinese and western beauty strategies.
1903, Shuangmei brand officially landed in Shanghai, and Shanghai Publishing House was established in Tangshan Road.
19 10, Shuangmei settled in No.475 Nanjing Road, occupying the top fashion landmark at that time.
19 15, Shuangmei owns many beauty and perfume products, and the categories are very rich and comprehensive. Shuangmei's classic product "Cream" won the gold medal at the Panama World Expo in San Francisco, and President Li Wei of the Republic of China wrote an inscription-"The materials are exquisite and beautiful." At that time, the Paris fashion world praised the perfection of the two sisters with "VIVE". As a result, "Shanghai VIVE" became another name for Shuangmei.
19 10, Shuangmei hired famous Cantonese artists such as Guan Huinong, Hang Zhiying and Zheng to draw advertisements for Shuangmei. "In a luxurious garden surrounded by a fence, two beautiful girls in cheongsam stand side by side ..." Today, Yueka is still favored by collectors all over the world and has become a classic representative of China Yueka.
By 1930s, Shuangmei had promoted international brands to become the leading beauty brands in Shanghai.
20 10, Jahwa joined hands with international brand management team, French product development team and Mr. Jiang Youbai's design team to reactivate this domestic brand with a century-old history, and made efforts to make Shuangmei a high-end fashion cross-border brand with a forward-looking vision.