Our goal: * * Create more leading brands in China!
Our task: to integrate CCTV omni-channel resources and create more valuable brands for enterprises!
Values:
1. Small enterprises with brands are more valuable than large enterprises without brands.
1993 Xizhilang products went on the market, and the market share was only 5% in that year, and it reached 40% in 1996. By 2006, Xizhilang occupied more than 70% of the market share of jelly, and its sales increased by more than 20% every year. Among consumers' mental resources, Xizhilang occupies the absolute position of jelly category and becomes synonymous with jelly category.
In the face of facts, we trust our eyes more.
At the beginning of the brand, they had almost nothing but entrepreneurial dreams, but they all chose CCTV.
Mengniu Group was established in August 1999, and its sales revenue soared from 37 million yuan in 1999 to 620,000 yuan in 2006. The ranking of dairy enterprises in China jumped from 1 1 16 to the second place, and the comprehensive index in 2006 was only 88 million less than the first place. The single index of liquid milk reached the first place in the world, and ice cream and yogurt reached the first place in the country. The media highlights of CCTV are accompanied by the growth of Mengniu, such as SARS, World Cup qualifying, Olympic bid, Shenzhou VI launch and Iraq war.
For decades, even hundreds of years, they were only the leader of the regional market, but they dominated the country because they chose CCTV.
In 2003, the market sales of Jiaduobao was 300 million yuan, and the sales of Guangdong, Fujian and Zhejiang accounted for more than 90%. In 2006, the sales volume of Jiaduobao was 6 billion yuan, which increased 20 times in four years, and the proportion of the original key sales areas fell below 30%, becoming a real national market brand. Before 2003, Jiaduobao mainly invested in regional media, and in 2003, it invested in CCTV for the first time. The trio bid for Jiaduobao for four years in a row, obtained weather forecast resources at low prices every year, and completed the national market expansion strategy with the continuous launch of CCTV bidding columns. Region is not the limit of brand development. With the help of a powerful media platform, the brand finally broke through geographical boundaries and went to the whole country.
For decades, even hundreds of years, they were only deeply loved by users in their region, but one day, they chose CCTV, but they were loved by people all over the country.
Bright Dairy has long occupied the East China market, especially the Shanghai market, and its popularity and reputation are as high as 80%. Outside East China, some markets have never even heard of Bright Brand. After 0 1 was selected into CCTV, Guangming's popularity and reputation in the whole country increased rapidly and became a favorite brand of the whole country.
Jiaduobao, known as the king of Guangdong herbal tea, became popular all over the country with CCTV. Inner Mongolia instant-boiled mutton-Little Sheep "fragrance" Shanghai Guangzhou
When they first entered CCTV, their expenses were negligible.
A ticket for the Spring Festival Evening, Mengniu entered CCTV for the first time. Through the Spring Festival Gala, hundreds of millions of viewers got to know Niu Gensheng, the entrepreneur who propped up nearly 20 billion dairy carriers seven years later.
Xizhilang 1996 landed on CCTV for 400,000 yuan. Now, although it has invested more than 100 million yuan in CCTV, the market share of Xizhilang rose rapidly from 5% to 40% with 400,000 yuan in that year.
Health care industry, besieged by falsehood and notoriety, swept the country with its own products and CCTV.
Melatonin started at 300,000 yuan and started at 1998. It was quickly put on the market in a very short time, creating a sales miracle of more than one billion yuan in 2-3 years. Melatonin's investment strategy during the bidding period of CCTV became a model for the health care industry to break through the predicament.
Jin Jiu joined CCTV from 1986. By 2006, Jin Jiu's single product sales exceeded 10 billion yuan, becoming the first brand of health wine in China, and entered a period of rapid growth at a rate of 50% every year.
3. The credibility of media is the driving force for brands to choose media.
Media competitiveness is the continuous force for brands to choose media.
The influence of the media is the explosive force of the brand's rapid growth.