In the fiscal year 2004 ending February 26th, 2005, the pre-tax profit of Tesco Group increased by 265,438+0%, reaching 2 billion pounds. Sales of 37 billion pounds also increased by 12% compared with the previous fiscal year. In the Christmas shopping at the end of 2004, Tesco attracted a large number of customers, eclipsing its old rivals J.Sainsbury array and William Morrison Supermarkets PLC. In 2004, the CEO of Tesco was named European Businessman of the Year by Fortune magazine for his outstanding performance. Under Terry's leadership, Tesco has become the third largest retailer in the world, second only to Wal-Mart and Carrefour.
In the past 10 years, the British company Tesco has grown from a discount retail store to a world-class enterprise, not only operating supermarkets and convenience stores, but also providing the world's largest online grocery service. In the past seven years, the British market has experienced ups and downs: the aggressive Wal-Mart entered the British market, the famous local retailer Safeway was acquired by William Morrison Supermarkets PLC, and the supermarket industry was investigated twice by the Competition Committee. But all these Tesco's have been spent. Terry Leahy said with emotion: "For the retail industry, every day is a new day, and you always have a chance to do things well." This coincides with Tesco's Logo "Every Help".
Tesco was founded by Jake Cohen in 1924, with its first store in the north of London, England. The initial store management model was limited to food retail services, and the sales concept was based on the point of view of hoarding sales, and the market scope and scale were not large. After the rapid development in 1960s and the period when the concept of supermarket was rejected and generally accepted, 1995 surpassed J.Sainsbury's in the local market and developed into an international retail giant through international expansion. After 80 years of hard work, Tesco finally stood firm in 2003 and ranked first among British enterprises for the first time.
1987, Tesco only ranked fourth among British supermarket chains, but jumped to the top of the market in 199 1 year. The senior managers of Tesco once thought that the reason why Tesco won was actually very simple because they entered the market early. In fact, for Terry, it is not such a simple thing: "In the past, we just copied the tricks of our opponents. Although it can make money, it will not become the first in the market. So, one day, we decided to stop, give up following the market and start following our customers. "
After Terry joined 1990' s, the store was renovated, and with fresh style, cordial service and quality improvement, he got rid of the impression of cheapness in consumers' hearts. Terry listened to the voice of customers through employee management and changed the organizational structure accordingly. Every employee has a special small card that can be put into his wallet, which reads: "Create value for customers and win their lifelong loyalty." At the same time, his four-pronged growth strategy model has been proved to be effective at present. The basis of this model is to keep the gross profit margin stable and reinvest the sales growth to push down the price.