How to develop large-scale farms for veterinary drug salesmen

For the development of large-scale chicken farms, stocking faucets and other customers, it is different from the traditional individual dealers. This kind of customers adopt corporate operation mode, with clear division of labor, and pay more attention to the benefit of products in production practice. Therefore, when contacting such customers and selling veterinary products to such customer groups, we should start from solving problems and providing services. 1. Understand the characteristics and trends of large-scale farming. The rapid development of large-scale and standardized chicken farms, mainly in the eastern coastal areas, has promoted the regionalization and explosive development of broilers in China. The sustainable development of the company+farmer model has accelerated the development of large-scale and standardized chicken farms. Group companies include: Shandong Liuhe Company, Shandong Asia Pacific Zhonghui Company, COFCO Broiler Breeding Company, Dacheng Company, Beijing Huadu Company and Zheng Da Company. As a result, a large number of large-scale farms or farming communities have appeared in the core areas and surrounding areas of these leading enterprises in China. Farms or communities are divided into self-owned farms and cooperative farms. In these farms, there is often a phenomenon of reverse use of funds between capital turnover and related factories (including feed factories, veterinary drug factories, guarantee companies, banks, etc.). ) cooperate with them. Large-scale farms pay more attention to disease treatment, preventive health care and daily management. In production practice, the demand for farm directors, therapeutic veterinary technology and high-end therapeutic drugs is still the top priority. Epidemic diseases are frequent and have a growing trend, and it is extremely difficult to prevent and control them, which is still the top priority that plagues large-scale farms. 2. Analysis of possible problems in the development of large-scale aquaculture customers. Large-scale farms are generally operated by one company, and there are many posts, each of which performs its own duties. Therefore, to do a good job in the sales of veterinary drugs in large-scale farms, it is necessary to be familiar with the personnel structure and relevant responsible persons of farms. Generally, there are bosses, site directors, technicians, warehouse keepers, accountants, etc. At present, the use of drugs in large-scale farms is chaotic, and the amount of raw powder is generally large, which needs attention and attention; Some farms have frequent changes in farm directors, so we should pay attention to handling the relationship and make the cooperation more stable; When there is an incurable disease on the farm, there will be disorderly medical treatment. In view of these problems that may be encountered in the development of large aquaculture customers, our veterinary drug enterprises should fully realize their own shortcomings and make improvements and changes on this basis. As far as the current practice is concerned, the promotion scheme adopted by most veterinary drug enterprises is to guide drug use services and on-site management services. That is, the veterinary drug factory sends technicians to the farm to do the whole process management. The author believes that this method is not suitable in the long run. Because farming is risky, if farming is not successful, the farm will withdraw the cooperative pharmaceutical factory and technicians together. In addition, at present, most veterinary drug enterprises have relatively perfect technical service teams and rich experience in disease diagnosis and treatment, which have advantages in medication and treatment. However, the feeding management of large-scale chicken farms and the use of standardized equipment are the weaknesses of pharmaceutical factory technicians. Technicians focus on disease prevention and control, are unfamiliar with the feeding management of large chicken farms, know nothing about the use of standardized equipment, and are prone to uncoordinated cooperation with farm personnel. Technicians and farms have different starting points and are prone to friction.