According to the forecast, with the evolution of mobile phone technology from 2.5G to 3G, there will be a multi-billion dollar mobile phone market based on UMTS, covering Europe, the United States and Asia. ATMEL can provide RF components, baseband processors and nonvolatile memory based on SiGe technology for this market.
As the founder of non-volatile memory technology, ATMEL will continue to integrate this core capability into complex products that serve computing and consumer products, such as PCs, storage products, DVDs, entertainment platforms, games and toys. In addition to establishing cooperative relations with emerging electronic equipment manufacturers, ATMEL's high-density memory products, microcontrollers and ASIC can also be applied to industrial control, military equipment, image processing and automotive equipment.
The security of electronic applications has always been the main problem in the development of computing and communication equipment. ATMEL has a series of products in this field, including secure microcontrollers and secure memories, as well as non-contact products and biosensors. For example, the company's smart cards and smart card reader chips (ISO78 16) are aimed at the European market and the rapidly developing condom use in the United States and Asia. Smart card technology can be applied to credit card, driver's license, ID card, medical certificate, mobile communication, TV set-top box, e-commerce and other related applications that need data security.
Other emerging applications include power management. Due to more and more supporting functions, all handheld devices need power management to improve their service life. Color screen mobile phones consume a lot of power. Therefore, there must be complicated power management to achieve acceptable battery life. ATMEL provides customized power management IC for many industry leaders, and has developed a series of power management ASSP to serve this fast-growing market.
Atmel, a distributor in China, has signed a distribution agreement with Ke Tong Group (code: COGO), the largest distributor of integrated circuit components in China, and is authorized to be its distributor in China.
Process technology ATMEL is a pioneer in the development of SiGe, CMOS and BiCMOS processes, and has obtained many product innovations. At present, the mainstream of IC production is 0. 18um process. As part of the advanced process commitment, ATMEL is transferring the production process to 0. 13um. SiGe and SiGE BiCMOS processes are very suitable for wireless technology, and can produce system-level IC with mixed RF, analog functions and digital modules. 0.8um BCDIII technology is ATMEL's BCDMOS technology, which has high withstand voltage and can be used in harsh environment, such as automobile industry control.
As an IDM (Integrated Equipment Manufacturer) with manufacturing plants and process development engineers, ATMEL can optimize process parameters to meet the precise requirements of products. This is especially important for the production of analog circuits and radio frequency circuits. The close support of process development engineers to product design engineers can ensure that problems in production, testing and output can be expected and solved quickly when problems arise. Many processes can also be provided to customers through OEM.
Quality Assurance ATMEL has a clear commitment to all levels of quality. All ATMEL sites have passed QS 9000 certification, most of them have passed ISO 900 1 certification, and some sites have also passed ISO 1400 1 environmental protection certification. All ATMEL operations are controlled by detailed internal quality specifications, which are regularly reviewed and updated. Its purpose is to carry out continuous improvement and improve the overall satisfaction of customers.
ATMEL's quality team cooperates with customers to conduct quality audits to ensure that ATMEL meets customers' quality requirements. The experience gained from customer projects will be fed back to the next product production. ATMEL's method of keeping products and technologies updated is the implemented R&D cooperation. R&D projects are carried out in cooperation with major customers and universities in order to obtain advanced functional modules and technical improvements.
Professional design ability and IP distributed all over the world
ATMEL has 40 design centers around the world, focusing on product development, engineering support and deep application development. In order to develop complex SoC products, ATMEL has established an advanced platform-based design process, and a large number of simulation platforms are used to verify the software and hardware experience before the film is cast. This method greatly shortens the design cycle and eliminates many mistakes.
In order to support these high value-added products, ATMEL has established a rich IP library. The library includes advanced RISC microcontrollers and peripherals, DSP cores, embedded memories, industrial standard interfaces, high-precision and high-speed analog converters, RF circuits and power management macro units. IP reuse among ASIC, ASSP and standard products can reduce the development time and cost, and improve the possibility of one-time success of silicon chips.
ATMEL's products include general-purpose nonvolatile memory and microcontroller, programmable logic and ASIC for customers' specific applications, and ASSP (standard product for specific applications). These ASSP include RF chips for wireless communication, security IC for smart cards, sensors for biometrics and image processing equipment. The development of all these products is based on independent confirmation and reusable IP library, thus minimizing the development time. ATMEL is committed to providing integrated circuit products, development tools, third-party software and customer training for today's electronic system design engineers, thus helping customers shorten the development cycle and provide competitive advantages.
ATMEL focuses on SoC solutions. This highly integrated single-chip solution can integrate as many functions as the end users need. If the single chip scheme is not feasible or economical, two or more ICs (such as microcontroller and nonvolatile memory) can be stacked together to reduce the physical size. The goal of ATMEL is to integrate all necessary modules into a SoC scheme, so as to obtain the smallest system size, the smallest power consumption and the lowest price.
Product introduction non-volatile memory
ATMEL is a pioneer of non-volatile memory NVM (data is not lost when power is cut off). Non-volatile characteristics make these memories very suitable for small portable products and battery-powered devices, because they do not need rotating disks or CDROM that consume power. ATMEL has a wide range of NVM product lines: EEPROM, which updates one word at a time and is suitable for data storage; High-density flash memory that updates one memory block at a time is suitable for storing large data objects such as programs or graphics. In addition, ATMEL also provides various configurations and interfaces to meet the exact needs of various applications. ATMEL is a global leader in the field of serial and parallel flash memory, and its products can meet the needs of computing, automobile, telecommunications, consumer products and military application markets for program and data storage.
Another innovative product line of ATMEL is DataFLASH, which combines the advantages of FLASH and EEPROM. It uses on-chip RAM as the cache, which realizes the special function of reading and writing one bit at a time. And all this can be done with only a few connections. In addition, ATMEL continues to produce EPROM to meet the needs of previous projects.
Microcontroller AVR? It is an 8-bit RISC microcontroller, which is many times faster than the traditional CISC structure in terms of instruction and data throughput. AVR has a wealth of on-chip analog and digital peripherals, as well as programmable EEPROM and FLASH memory in the system. So that the flexibility is greatly improved, the bottleneck of accessing external memory is eliminated, and the security of programs and data is improved. The product line extends from tinyAVR(tm)( 1K on-chip program FLASH) to megaAVR(tm)( 128K on-chip program FLASH).
ATMEL provides a 32-bit microcontroller based on ARM for applications that require high processing power and minimize power consumption. This series provides various storage capacities and on-chip functions to meet the needs of various high-performance applications. For those applications that require extremely high data bandwidth, we can consider 64-bit MIPS(r) products or 128-bit mAgic VLIW signal processor cores.
ATMEL has many kinds of microcontrollers based on 80C5 1 structure, including online programmable FLASH version, OTP version and ROM version. At the same time, it also provides advanced on-chip peripheral functions, such as CAN bus controller, USB controller, MP3 decoder and smart card interface. ATMEL can also provide highly reliable microcontrollers for military and space applications based on Motorola PowerPC(r) architecture.
Programmable Logic and Programmable System Level Integration
ATMEL's programmable logic products have been extended from simple PLD to high-density FPGA. Using advanced design tools, system designers can customize logic modules to meet data processing requirements. Its advantage is that it can bring products to market as soon as possible and keep the development cost as low as possible.
FPSLIC(tm) is a revolutionary product of ATMEL, which organically combines the processing power of microcontroller with the flexibility of FPGA: AVR kernel, peripherals, SRAM program memory and FPGA module. The security variant is to combine FPSLIC with EEPROM (application and configuration code of storage system), thus reducing the size of PCB and ensuring the security of user IP. The development tool of this product line is System Designer(tm). Include mutual verification tools to realize synchronous development of software and hardware.
ASICs ATMEL's ASIC product line covers gate array/embedded array, CBIC and pure custom products. They are aimed at medium and large number of end products that need the best performance, the lowest power consumption and the lowest price.
ATMEL's ASIC is a SoC scheme, which integrates microcontroller and peripherals, DSP, memory module, standard interfaces (USB, Ethernet, PCI, Bluetooth, CAN bus, etc. ), application-specific logic circuits, power management units and analog functions are integrated into a single chip with millions of transistors. Because these ASIC designs are based on standard microprocessors or ASSP, IP reuse is realized and the design cycle is greatly shortened. ATMEL is one of the few semiconductor manufacturers that can integrate high-performance and high-precision analog modules (especially ADC and DAC) into digital ASIC. In addition, ATMEL can also provide a series of anti-radiation ASIC products for space applications.
Security IC ATMEL's leading security IC mainly serves the smart card market and embedded condoms. These chips are integrated with 8-bit or 32-bit microprocessors, which can prevent external tampering with flash memory or ROM into silicon chips. FLASH-based products have the advantages of flexibility and quick time to market, while ROM products are suitable for products with stable performance to ensure the price advantage of products. ATMEL's security IC includes contact interface conforming to ISO78 16 standard and dual-interface contactless products conforming to ISO 14443 B standard and USB standard. These products have passed the highest safety certification in the industry, such as ITSEC E3, general standard EAL4+ and level 3 certification of Visa(r) International. Other products suitable for security terminals are biosensors. The first one is the industry-leading FingerChip(tm) dynamic fingerprint sensor. ATMEL's patented sliding biosensor is an ideal choice for access control and condoms, especially for mobile and low-power products that require small size, whether commercial or consumer products.
ASSP- standard products for specific applications
ATMEL's ASSP is mainly aimed at multimedia and communication products. The product line includes wireless and wired network products, voice, video and digital camera processors, digital TV decoders, and a comprehensive sound product line labeled Dream(tm). Related IC includes VoIP processor, complete DVD control chipset, GPS receiver and a series of broadband data conversion IC. Other ASSP products include USB products for PC connection, power management products, automotive application products and industrial control products.
RF products RF products are supplements to many other data processing devices. ATMEL can provide RF front-end products conforming to 802.1/WLAN specifications and Bluetooth profile, as well as single-chip controllers embedded with ARM microprocessors. In addition, RF chips for GSM, GPS, CDMA and DECT cordless phones have also been mass-produced or are being designed.
The rapid development of security system needs a series of RFID and access control IC. ATMEL's SmartRF product line includes micro transmitters and micro repeaters, aiming at low-cost, battery-powered wireless data communication applications. Automobile RF products include door control and remote control equipment. Many of ATMEL's RF products are based on industry-leading SiGe and SiGe BiCMOS processes. This makes the carrier frequency of these products reach GHz and the price is close to the standard CMOS IC.
Imaging IC ATMEL's imaging and sensing products include CCD, COMS camera sensors and processors, and the market covers entry-level products in professional, medical and military fields to high-resolution products. In addition to the complex image processor and industrial camera sensor, ATMEL also has a large number of IC related to the latest image processing technology, which can be integrated into a complete digital camera module.
Sales and distribution ATMEL products are sold in as many as 60 countries through a wide range of global sales channels. More than 8,000 professionals, including ATMEL's direct sales staff, representative offices and distribution network, are committed to meeting the needs of ATMEL customers. ATMEL has sales branches in America, Europe and Asia.