China Yintai Investment Company established a specialized department store management company-China Yintai Department Store Group Co., Ltd., but its headquarters is in Hangzhou.
A few days ago, Qiu Zhongwei, vice president of China Yintai Investment Company, announced this. It is reported that the headquarters of this department store is under intense preparation.
The reason why the headquarters is located in Hangzhou is because of the attractiveness of the Hangzhou market. In the first half of this year, the total retail sales of consumer goods in Hangzhou reached 34.37 billion yuan, a year-on-year increase of 18.3%. The retail sales of Yintai Store on Yan 'an Road in Hangzhou increased by about 30% year-on-year. It is reported that Yintai Department Store has 6 stores in China and 4 stores in Zhejiang. Such a fertile market attracted Yintai. It is reported that after the establishment of the headquarters, Yintai will explore new ways in department store chain operation.