Strategic direction: centering on agricultural product processing and fresh food logistics service industry, Zhongpin Company will be built into a specialized production service enterprise that deeply processes agricultural and sideline products in an industrialized way, combines multiple business units into manufacturing industry, and takes fresh food logistics as service industry. Relying on Xuchang National Agricultural Science and Technology Demonstration Zone, taking Xuchang and Changge as raw materials, processing and logistics bases, integrating the superior agricultural products resources in Henan Province; Based on the existing sales network of Zhongpin, the processing base and marketing network of cooked products in East China, North China and South China will be established to integrate social resources. Light asset investment, quickly expand the domestic market scale of fresh products, and establish regional processing bases and marketing networks through management output. Cooperate with superior enterprises in Greater China to build a fresh logistics supply chain.
In terms of industrial layout, the upstream industry takes standardized production and the application of new technologies as a breakthrough, and strives to improve the quality and standardization level of primary raw material products and play a demonstration role in joining the raw material base; The mid-stream industry is oriented by differentiated management, forming a cascade development pattern of primary processing, fine processing, deep processing and comprehensive utilization; Downstream industries take informatization as the core, rely on park resources, integrate social resources, and play the role of logistics industry.