1. The joint venture company may be established only for a project or plan, or it may continue to cooperate as a joint venture company like Sony Ericsson. Unlike strategic alliances, joint ventures have nothing to do with the company's equity and are not so rigorous in form.
2. Also known as joint venture, referred to as JV(jointventure), it is generally defined as the establishment of two companies with the same investment capital, each of which owns part of the shares and shares the profits, expenses, risks and control rights of the company.