Since the establishment of 1996, based on the basic concept of sustainable operation and steady development, the group first established Henan Camel Shoes Co., Ltd., which is based on continuous improvement and strong production entities and oriented to exploring the international market. We have cooperated with the world's first retailers, such as Wal-Mart, PSS, JBI, Marubeni, Yuexing Chenghua and other internationally renowned enterprises in Europe, America and Asia. In order to meet the needs of the fast-developing domestic market and diversified business strategy, in 2003, Shanghai Zhi Heng International Trading Co., Ltd. was established in Shanghai, the national economic leader, to establish a national sales network, improve the sales terminal service system, and devote itself to the construction of China children's shoes and children's wear monopoly chain stores. At the same time, in order to supplement and improve the product categories, a children's wear research and development center was established in the same year, and a senior overseas children's wear product manager was specially appointed to be responsible for planning, design and production. In order to meet the requirements of the scale and speed of children's wear production, the group acquired and established Xuchang Clothing Co., Ltd., aged less than 15 years old, introduced international advanced production equipment, expanded the production scale, strengthened systematic management, and adjusted and established a professional, standardized and diversified clothing production system in a short time.
While the business is booming, the Group attaches great importance to personnel training and management team building, and regularly sends employees to various training institutions, relevant universities and multinational enterprises to learn and introduce international management experience and advanced business concepts. We always believe that "talent is the focus of enterprise competition and the source of sustainable development"!
In addition, in the face of ever-changing business opportunities, the Group has successively invested in Xuchang Golden Rainbow Printing and Dyeing Co., Ltd. and Xuchang Sunshine Green Lighting Co., Ltd. by virtue of its strong financial strength and advanced management mode. Under the premise of continuous operation of its core business, the Group has gradually enriched the industry fields and paid attention to both vertical and horizontal aspects.