As we all know, China is one of the fastest growing markets that have attracted much attention, and it is also a fully competitive or even excessively competitive market. The complicated brands and products in the market are ever-changing, but the only constant is consumers' pursuit of consumption quality. Therefore, the vision of cutting-edge business is to provide consumers with original and advanced new life plans and digital office solutions. Bring Sharp's best technology to China, let customers and global consumers experience LCD TVs, health appliances, digital products and solar energy products manufactured by Sharp's excellent technology, and strive to create a perfect life experience for customers with excellent products and meticulous service.
On 20 1 1 year, Sharp established its regional headquarters-Sharp (China) Investment Co., Ltd., with six production companies, five sales companies and two R&D companies. Under the unified leadership of Sharp (China) Investment Co., Ltd., we have built a complete enterprise system integrating product design, production, sales, after-sales service and personnel training in China, and actively devoted ourselves to the technology development in China. In China, Sharp drew a long-term grand blueprint, and at the same time kept pace with the times and developed his career. When Sharp officially started to set up a factory in China, its policy was:
(1) concentrated investment zone;
(2) 1 multi-variety factory;
(3) Take the lead in entering the development zone. According to these three policies, Sharp 1992 took the lead in setting up a 1 production base in Pudong New Area, Shanghai, Changshu, Wuxi and Nanjing in Jiangsu Province.
From June 5438, 2006 to February 2004, according to the agreement reached when China joined the WTO in June 2006, it opened to foreign investment in the commercial field, and China's economic orientation changed from export-oriented to expanding domestic demand. Under this impetus, Sharp established Sharp Trading (China) Co., Ltd. (SESC) in 2005 to be responsible for domestic sales in China. In addition, in response to the policy of building an "innovative society" advocated by the China Municipal Government, R&D centers were established in Shanghai and Nanjing at the end of 20 1 10, and in order to undertake the headquarters function of the rapidly expanding China business, they were established on 2010.
At present, Sharp has 65,438+0 regional headquarters, 6 production bases, 5 sales companies and 2 R&D centers in China. In 2065,438+00, the total business scale of China District, including export, reached about 70 billion yuan, with about 9,000 formal employees. For Sharp, the career in China occupies a more important position.