1, Vipshop is a brand sale. Generally, only businesses with certain brand influence can go in and sell, such as brand supermarkets, which are responsible for product quality.
2. There are more kinds of Taobao than Vipshop, like a market with everything. It belongs to C2C, personal to personal, but it needs to be scouted by itself. The price must be high or low, and the quality needs to be judged by yourself.
3、
Product positioning is different. The goods sold on Taobao are all-inclusive, big and complete, and you have everything you want;
Vipshop will focus on "brand discount+limited time snapping+genuine guarantee", a new mode of commodity sales. Vipshop's prominent positioning is still focused on women's clothing, beauty and other female characteristics.
Extended data:
I. Introduction to Vipshop:
Vipshop Information Technology Co., Ltd. (VIPS) was established in August 2008, headquartered in Guangzhou, and its website was launched on February 8th, 65438.
The main business of Vipshop is to sell brand discount goods online on the Internet, covering many categories such as famous clothing, shoes and bags, beauty cosmetics, maternal and child, home and so on.
20 12 On March 23rd, Vipshop was listed on the new york Stock Exchange (NYSE). At present, Vipshop has become the third largest e-commerce company in China. The total revenue of Vipshop in 20 17 was RMB 72.9 billion, up 28.8% year-on-year.
Vipshop has created an innovative e-commerce model of "brand discount+limited time snapping+genuine guarantee" in China, and has continued to deepen into a genuine sale model of "selected brands+deep discount+limited time snapping".
This model is vividly called "online outlets". Vipshop will launch more than 200 genuine brand sales on time every morning 10 and 8: 00 pm, and snap up for three days at a discount as low as 1%, bringing consumers a cost-effective "online shopping" shopping experience.
Second, Taobao profile:
Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003.
Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.
By the end of 20 1 1, Taobao's single-day transaction volume peaked at 4.38 billion yuan, creating a direct income of 2.708 million yuan.
And full employment opportunities.
With the expansion of Taobao's scale and the increase of users, Taobao has also changed from a single C2C online mall to a comprehensive retail business circle including C2C, group purchase, distribution and auction. At present, it has become one of the global electronic commerce trading platforms.
References:
Baidu encyclopedia Taobao. com
Baidu encyclopedia vipshop