Tonghua Tian Tong Liquor Co., Ltd. is a subsidiary of China Tian Tong Liquor Group Co., Ltd. (listed company code HK00389), a listed company in Hong Kong. Founded in 200 1, it is a well-known professional wine producer in China. The company covers an area of 58,000 square meters, has a first-class wine production line, with an annual production capacity of19,000 tons, a grape base of more than 20,000 mu, a stock of more than 20,000 tons of raw pulp, more than 300 employees and strong technical force. In recent years, with reform as the main line, focusing on improving the economic benefits and core competitiveness of enterprises, the pace of institutional innovation and scientific and technological innovation has been continuously accelerated, and the development potential has been significantly enhanced, and the economic strength has been significantly improved. It has realized the high-speed, fast-paced and efficient development mode of government organization, market-driven, enterprise-led and farmers' participation, and has quickly become a leading enterprise in the development of green products in Tonghua, with obvious economic and social benefits.
At present, the company has two brands: "Tian Tong" and "Tian Tonghong". Brewing raw materials mainly come from wild grapes in Ji 'an, Jilin Province. At present, more than 20 varieties of two series have been successfully developed, which have been recognized and favored by consumers since they were put on the market. Among them, Tian Tong red wine, Tian Tong iced wine and Tian Tong wild rose wine were rated as "China Famous Wine" by China Food Industry Association in August 2006. "Tian Tong" series wine was recognized as "National Famous Brand Recommended by the Public" by the Social and Economic Decision Center of China and the market protection survey of famous brand products. Was rated as a consumer satisfaction brand in the Asia-Pacific region; In September, 2004, "Tian Tonghong whole juice wine, Tian Tong dry red wine, Tian Tong iced wine, Tian Tongshan wine and Tian Tong wild juice mountain wine" were recognized as green foods by China Green Food Development Center. In June 5438+February, 2005, "Tian Tong Ganhongshan Liquor and Tiantongshan Liquor" were rated as famous brand products in Jilin Province, and in June 5438+February, 2006, Tiantongshan Liquor series products were listed as geographical indication products. In June 20001year, the enterprise passed the ISO900 1 international quality system certification; On June 5438+ 10, 2002, Tian Tong Liquor Industry was officially rated as "Total Quality Management Enterprise" by the Ministry of Agriculture. June 5438+February 2005, the company passed QS certification; In June, 2006, 165438+ 10, the company was rated as the key leading enterprise of agricultural industrialization in Tonghua city.
In order to meet the management requirements of modern enterprise development, we have mainly adopted "four measures" in developing the sales market. First, adopt a regional development strategy of highlighting key points, radiating the surrounding areas and taking areas from point to area; Second, attach importance to terminal sales and adopt the basic marketing strategy of "two combination" which combines marketing with publicity and publicity with promotion; Thirdly, the adoption of marketing conditions and policies that take into account the interests of companies, distributors and consumers not only mobilizes the sales enthusiasm of distributors, but also greatly stimulates and mobilizes the consumption enthusiasm of consumers; Fourth, the internal control standards of first-class packaging, first-class internal quality, first-class marketing measures, first-class price and first-class service have been formulated, creating a marketing environment, smoothing marketing channels and expanding market share. At present, the company has established a marketing network covering more than 20 provinces and cities nationwide, with more than 10000 sales outlets. In enterprise management, the management team introduced advanced management concepts and technologies, with professional guidance from national winemakers and strict attention to product quality, realizing management informationization, technical equipment modernization, team specialization and production scale, and passed the ISO900 1:2000: 2000 international quality management system certification in 2005.