According to foreign media Businesswire, American e-commerce startups recently announced the completion of $4.6 million Series A financing, which was jointly led by ContinentalInvestmentPartners and RimrockVenturePartners. It is reported that before this round of financing, the company's accumulated financing amount reached 8.5 million US dollars, and the investors included various brands that cooperated with the platform.
The picture is taken from the enterprise official website.
The emerging e-commerce platform focuses on creating a gathering place for fashion brands for young people around the world. The platform has reached cooperation with hundreds of fashion brands, covering street clothes, sports shoes, skateboards, etc., most of which are from the United States, Britain, Australia and Mexico. It is planned to attract more brands from different countries and markets and provide them with efficient platform management.
According to MattFalcinelli, CEO of the company, it is gradually infiltrating into the youth consumer market and becoming the main platform for young people to find cutting-edge designers and trendy brands. The data shows that the youth consumer market is worth 200 billion US dollars, and about 80% of the market is scattered by various brands. How to expand brand influence and realize D2C business under this youth consumption mode is a challenge.
The picture is taken from the enterprise official website.
According to reports, it is planned to use this round of funds to launch new content, such as "storytelling brand strategy. Falcinelli explained that a good story can increase product sales by 30%, but at this stage it still "depends on the story content provided by the brand itself." "This means that the platform needs to seriously consider how to combine these stories with the audience of the platform more organically. In addition, it plans to launch real-time, personalized and customized content according to users' personal characteristics. Falcinelli said that personalized push will be the focus of the company. If the personalized customization strategy is used properly, it will bring them up to 70% paid conversion rate.
PaulPurcell, a partner of ContinentalInvestmentPartners, said, "We are very happy to cooperate with Matt and his talented team and become their investors. In the past ten years, our successful practice in D2C and related market models have proved the correctness of our investment portfolio, and also let us know a lot of relevant professional knowledge. We believe that there will be an opportunity to completely change the face of the global youth consumption market.
During the * * period, the platform helped many boutique retailers tide over the difficulties, so it won the thanks of many brands. At this point, many retail stores realize that the number of consumers they can reach through their own channels is limited. Therefore, such third-party digital sales channels have attracted their attention.
The picture is taken from the enterprise official website.
The data shows that the United States, as the second largest e-commerce market in the world, has annual sales of 587 billion US dollars, and online transactions account for 1 1.3% of the total transactions. At present, we are actively practicing the brand localization strategy in the international market to expand the consumer coverage of brands and their products. At present, the platform plans to introduce the products of more than 65,438+000 brands and retailers to new target consumer groups around the world, break down barriers between different markets and explore new business opportunities.