Business model: China insurance e-commerce adopts B2B model, which mainly serves agricultural production enterprises and large purchasing enterprises, and provides online trading and supply chain services for agricultural inputs and agricultural products. Feixiang Agricultural Materials adopts B2C mode to sell agricultural products to farmers and consumers.
Products and services: China Insurance e-commerce provides a wider range of agricultural inputs and agricultural products, including pesticides, fertilizers, seeds and agricultural machinery, as well as professional agricultural consulting and services. Feixiang agricultural materials mainly sell agricultural products, with less services.