At the peak of Daphne's life, almost every big shopping mall in every city had Daphne's specialty store. In the commercial streets of many cities, Daphne's shops can often be seen, and she is considered as the king of shoes. So why doesn't Daphne have a store now? Today, let's learn about the news that Daphne closed the store.
Why doesn't Daphne have a shop?
First of all, the traditional footwear industry is getting more and more depressed. Under the influence of the environment, Daphne was also affected. After the rise of e-commerce, coupled with the continuous recession of traditional footwear industry, Shoes King Belle took the lead in choosing to withdraw from the market. Daphne also suffered a lot. However, as the saying goes, opportunities and risks coexist. If Daphne can deal with it correctly and seize the opportunity, there is still a chance to win the challenge and make a profit, at least not to lose money. But apparently Daphne didn't do it.
Secondly, there are problems in Daphne's development strategy. Daphne pays too much attention to market share. After years of development, Daphne has opened her own stores all over the street, but small cities are more sensitive to prices, so Daphne has to fight the price war to survive in the fierce competition, but the meager profits can only make Daphne lose money year after year.
Daphne International (HK:002 10) disclosed its interim results in 2020 yesterday. The company achieved revenue of HK$ 2,654,380.2 million in the first half of the year, down 85% year-on-year. The net loss was HK$ 65,438+0.41billion, and the loss narrowed by 64% year-on-year. In the first half of the year, the company closed 132 outlets, including 67 outlets for core brand business and 65 outlets for other brands.
According to the announcement, in the first half of 2020, the Group has closed 32 sales outlets/kloc-0, including 67 core brands of Daphne and Shoe Cabinet and 65 other brands.
At present, the number of remaining Daphne stores is 293, all of which are core brand stores, a decrease of 19% compared with February 3.
In fact, Daphne's performance has been declining since 20 15. According to the data, from 20 15 to 20 19, Daphne lost HK$ 379 million, HK$ 8 190,000, HK$ 734 million, HK$ 994 million and HK$190,000 respectively.
In 20 19, the total number of Daphne stores has also decreased from 2,820 to 425, among which the number of core brands has decreased from 2,648 in 20 18 to 360, and the number of other brands has decreased from 20 18 to 65, which means that Daphne will be in 2008.
To sum up, the main reason why Daphne's physical store is closed is that business is not good. In the first half of this year, many entities had a hard time, but it did not rule out that some enterprises had a tight life. The rise and fall of an enterprise or brand is closely related to the fortune of its head. At present, most private enterprises in China are founded by founders. To become a century-old brand, we must abandon family values and choose a better successor.