Who formulated the brand strategy of Tongwei Group? Does anyone know the details?

Thank you for inviting me. Ten years of working experience in consulting industry is exactly what I know. Tongwei's brand strategy is formulated by a strategic consulting company named Mei Cheng. In fact, it is not only Tongwei Group, but also many well-known brands, such as Jiang Zhong brand Jianwei Xiaoshi tablets, Baique Ling, Sequoia Capital, COFCO, He Qian 0, with soy sauce, including white elephant instant noodles, which were very popular a while ago.

Tongwei Group is a customer of Mei Cheng Strategic Positioning Consulting Co., Ltd. They cooperated as early as 20 12. Entrusted by Tongwei Group, Mei Cheng Strategic Positioning Consulting Co., Ltd. conducted a brand positioning study on surimi products in Tongwei food field. Later, in 20021,Mei Cheng gave Tongwei executives strategic positioning training, and then in 2022, Mei Cheng began to study the strategic positioning of key aquatic feed projects in Tongwei. After more than four months of in-depth research, Mei Cheng completed the brand positioning strategy of Tongwei aquatic feed.

Finally, a series of brand advertisements with "Tongwei characteristics" and "Tongwei creativity" were created for Tongwei. With the slogan of "stable raw materials and consistent quality", Mei Cheng has strengthened Tongwei aquatic feed's brand awareness to users and partners, further refreshed and subverted the impression of traditional feed factories, and provided strong brand support for Tongwei agricultural development to implement standardization and internationalization.