Some people say that the internet model will make traditional industrial companies struggle and lead to the closure of many industrial companies;
Some people say that the internet is the outlet, "pigs can fly."
13 February 12, Xiaomi CEO Lei Jun, who best represents the Internet model, and Gree Chairman Dong Mingzhu, a representative of traditional manufacturing industry, attended the 14th China Economic Person of the Year award ceremony. As a result, the two men argued about the Internet model and the traditional manufacturing model. Lei Jun put forward a bet on the spot: within five years, if Xiaomi's turnover exceeds Gree, Dong Mingzhu will be 65438+. Not to be outdone, Dong Mingzhu responded: I told you it was impossible. If you want to bet, bet 1 100 million.
In front of the people of the whole country, the "one billion bet" was thus formed. At that time, Xiaomi's annual revenue was less than 26.5 billion, while Gree's revenue was already 120043 billion, four or five times that of Xiaomi, so Dong Mingzhu confidently said it was impossible. Xiaomi has only been established for three years, and the gap is so big, but Lei Jun is optimistic about the Internet model, and he should be confident.
Five years later, Xiaomi was officially listed on July 9, 200018, becoming a listed technology company, and the same year was also the expiration date of "10 billion gambling contract". In 20 18, Xiaomi's annual revenue was1749.1500 million yuan, which increased 6.6 times in five years, but it still did not exceed Gree. 201981200 million yuan, 23.8 billion yuan more than Xiaomi.
According to the annual revenue, Lei Jun lost this "gambling contract", but this speed is incredible enough for Dong Mingzhu. The gap between the two is shrinking rapidly, from 93.5 billion to 23.8 billion, with an average annual decrease of 654.38+08.7 billion. If there is another year, Xiaomi is likely to surpass Gree. This is enough to prove that Xiaomi's Internet mobile phone model is successful.
That's exactly what happened. In six years, that is, 20 19 years, Xiaomi has surpassed Gree, with an annual turnover of 245.9 billion yuan and Gree's turnover of 170497 billion yuan. By 20021,Xiaomi's financial revenue in the first half of the year was164.7 billion, and Gree's total revenue in the first half of 200210 billion, and Xiaomi's revenue was 1.8 times that of Gree, which greatly surpassed and surpassed. Now it seems that Lei Jun won. At the same time, according to the financial statement of Xiaomi Q2 202 1, the shipment of Xiaomi is already the second in the world, second only to Samsung, which also promotes the Xiaomi brand to another height.
It is undeniable that the Internet model has brought rapid development to Xiaomi, but it is not without drawbacks. With the continuous development, we have also seen some drawbacks of the Internet, and we cannot rely entirely on Internet thinking.
Xiaomi entered the trough on 20 16. After readjustment, Lei Jun began to develop traditional offline channels like OPPO and vivo. 20 19 invested 5 billion to build new retail channels and break through the limitations of the internet model.
Eight years ago, Gree's revenue was 4.5 times that of Xiaomi! Eight years later, Xiaomi's revenue was 65438+ 0.8 times that of Gree! For Xiaomi, all this is not so easy. Xiaomi and Gree belong to different industries. Eight years ago, Xiaomi was still a novice in the mobile phone industry, and Gree was already a leading enterprise in home appliances, and its status was also very different.
Due to the relatively low barriers to entry in the mobile phone industry, Xiaomi not only has to compete fiercely with many mobile phones such as Huawei, OPPO, vivo, Apple and Samsung, but also with some emerging mobile phone brands. At the same time, mobile phones have technical iterations every year. In addition to hardware, software should also keep up with it, with large investment and fast update speed, and the developed functions may not be popular.
But some home appliance technologies, such as air conditioners and refrigerators, may not change much in a few years. Of course, the premise is that they have accumulated a lot of technology, and Gree has invested heavily in research and development to have today's leading position.
Lei Jun and Dong Mingzhu's "10 billion gambling game" witnessed how Xiaomi overtook Gree, and also made Lei Jun no longer be too confident about the Internet model and learned to respect competitors and market rules more. Leading Xiaomi Jedi to counterattack, becoming the second largest global shipment, making Xiaomi more mature.
Lei Jun said in his speech on the 10th anniversary of Xiaomi: To better understand Gree and understand the manufacturing industry, we must learn from Gree.