With the transformation from planned economy to market economy, pesticide plant in Ningyang realized that enterprises must participate in market competition with modern culture. During the period of 1995, enterprises collected enterprise logos, advertising slogans, advertising ideas, etc. Social reports from several major media in China. Through the joint efforts of experts, professors, famous writers, writers (Li Cunbao) and marketing experts from Shandong University of Arts and Crafts, the enterprise logos and advertising slogans that meet the characteristics of pesticides were screened out. The symbol of Huayang was transformed from the artistic combination of the acronym HY of Huayang Pesticide into the pattern of red sun and crops. Crops in the Sun is not only a variation of the Chinese initial h, but also a variation of the initial n of the word "Nong". The "red sun" is big red, and the "He Miao" is emerald green. The three slogans are: ① Gold and silver awards are not as good as farmers' praise; (2) Huayang pesticide harvesting bridge; ③ Think of Jinshan and Panyinshan, Huayang pesticide is the backing. These measures show that we have begun to attach importance to the market and customers, and take corporate image as one of the means to attract customers.
From 65438 to 0996, with the gradual maturity of China's market economy, the trend of enterprise restructuring spread all over the country. At this time, Ningyang pesticide plant complied with the situation and was restructured into Shandong Huayang Pesticide Chemical Group Co., Ltd., which completed the fundamental transformation of the enterprise from planned economy to market economy system. The change of enterprise nature has brought about great changes in enterprise strategy. In order to adapt to the increasingly fierce market competition, Huayang Group has comprehensively formulated various strategic elements of corporate culture with the goal of building a modern enterprise.
From 65438 to 0997, the factory songs were collected from the society, and the release of "The Sun of Huayang Huayang China" not only made Huayang culture take root among hundreds of millions of farmers, but also made employees love Huayang more. From 65438 to 0998, the company hired Zhejiang Zheng Qi International Consulting Co., Ltd. to carry out the overall planning, which was the first in the pesticide industry in China, and finally produced the enterprise purpose, development strategy, style, business philosophy, training and other elements. Since then, the competition of enterprises has entered a higher level.
1999, Shandong huayang technology co., ltd was established.
June 5438 +2002 10, Huayang Technology issued A shares in Shanghai.