The Rebirth of Eagle is a book created by Blue Lion, which mainly tells the 30-year enterprise history of TCL. Here is a brief introduction to the main contents of this book, I hope you like it!
Content introduction:
Over the past 30 years of reform and opening up, China's economy has undergone earth-shaking changes. Just as the spring tide is rolling in, how many enterprises can leap over and stand out in the market economy after washing away the lead?
20 1 1 On September 28th, TCL, which started in Huizhou, celebrated its 30th anniversary. As we know, TCL is a typical enterprise that grew up during the reform and opening up in China, a forerunner of internationalization of enterprises in China and an important sample of enterprise system reform.
As one of the joint ventures in China, one of the overseas listed companies in China, one of the leaders in the internationalization of China color TV enterprises, China mobile phone brands and China enterprises, in addition to these glamorous titles, TCL's history is more worthy of attention because of the crisis and danger it experienced behind its success: starting a business in a warehouse when it was poor; When preparing to attack the top three enterprises, the manufacturing base has completely dried up; In order to authorize the operation, the chairman's ancestral home was built; Creativity as a whole becomes a group listed company; After the great loss of internationalization? The rebirth of the eagle? ; Launched a 24.5 billion 8.5 generation LCD panel production line to become a color TV giant in China?
In those turbulent years, Li Dongsheng, the helmsman of TCL with the heart of serving the country by industry, led TCL through ups and downs again and again with his forbearance and enterprising entrepreneurial spirit, and finally got married. Industry serving the country? China Company is committed.
"Eagle Rebirth: TCL Dreaming for 30 Years1981-2011"shows the development course, reform track and management thought of TCL's senior management team represented by Li Dongsheng in a panoramic way, which makes us know the real TCL again.
About the author:
Lin Jun Blue Lion Creative Team. Blue lion? Contract writer, executive director of Peng Ying Rand Corporation.
Wu Xiaobo, a famous financial writer? Blue lion? Publishers of financial books. Professor of EMBA course in Shanghai Jiaotong University and Jinan University, engaged in company research all the year round. Was awarded the title of the year by Southern People Weekly in 2009? Young leaders in China? . He is the author of The Great Failure, The Great Failure II, Thirty Years of Agitation: China Enterprises 1978-2008, Centennial Decline: China Enterprises 1870- 1977, and Biography of Wu Jinglian: A Portrait of an Economist in China.
Media evaluation:
At present, no China enterprise has a better chance to become a truly international enterprise in China than TCL.
? In 2004, Li Dongsheng appeared on the cover of Fortune magazine.
For more than 30 years, he has created brilliant achievements and is also trapped in internal affairs and diplomacy. In this cruel battlefield, he shoulders heavy ideals and responsibilities and moves forward step by step alone. He shouted silently in his heart? Let all the suffering come? This strong man, his name is Li Dongsheng.
? In 2009, Li Dongsheng was awarded? Business Leader of CCTV China Economic Decade?
Catalogue of works:
Where can I order one? Stand up? Arrive? Go out?
A real soldier will always have an endless battlefield.
Chapter 1 TTK: The earliest joint venture.
College students knock at the door.
Zigzag growth path
Bole and Maxima
Director Li is in the workshop.
Chapter II Telephone King TCL
First trip to Hong Kong
Hejian telephone machine factory
28-year-old general manager
Chengjiu telephone king
Chapter three? New Westernization Movement?
build nests to attract phoenixes—make the necessary facilities to attract people of talent
? Take the joint venture as a reward for learning?
Meet the big times
Chapter IV Channels are King
TCL motorcade set sail
? Ganjiang? join
? Try to be a branch! ?
? TCL doesn't pay wages?
Shanghai experience
One step ahead of the national layout
Chapter five? Ace？ be born
? You are the Enterprise! ?
Aim at the big screen color TV
Small horse pulling cart
birth certificate
? Ace？ be born
Planned marketing
Please, Liu Xiaoqing. Standing at the counter?
Remodeling? Vassal culture?
Chapter VI Color TV at the beginning of Gankun
Killed a tall man halfway.
From peak to ring, Lalu.
An example of merger and acquisition in color TV industry
Buy merlot and compete for the Central Plains.
Seventh, Zhang Zong's reform and innovation.
Close call, close call.
TCL's Second Venture
First mention? Change and innovation? Management philosophy
Create opportunities for employees
Chapter VIII Historical Investigation of Stock and Increment
System reform can't? Touch the red line?
Dynamic increment, fixed inventory
Future-oriented contract
Put your parents' house at risk of reorganization.
Five-year authorized operation.
Chapter 9 Color TV Competition
The feud between color TV and rivers and lakes
Enter the top three by price war
Internal and external forces
Color kinescope war
Win the title of king of color TV
Chapter 10 The Rise of Mobile Phones
The Spring of Domestic Mobile Phone
? Diamond cell phone? Detonate the epidemic
? Diamond club? And then what? Nanny marketing?
Chapter 1 1 attempts at diversification
Miao shou ou de international electrician
The ups and downs of personal computer business
Wu Shihong and? Heaven and earth?
The home appliance industry is thick and thin.
Chapter 12 The first overall listed company group
Looking for strategic investors
Almost ran aground? Apollo program?
Four-choice questions
One-price fixed dry Kun
Ring the bell of overall listing
Chapter 13 kicked off internationalization.
The first successful battle: Vietnam.
Thomson: A piece? Toxic? De Tian Tian cake
The first color TV set in the world: witnessed by President M&A and Prime Minister.
Alcatel: Another prey delivered to your door.
Chapter 14 Dunkirk is in Li Dongsheng
Mobile phone with internal and external difficulties
? Collaboration? Why is it so difficult?
Looking for life in the place of death
Thomson:? Local victory, global error?
Chapter 15 is not a huge wave, but a tsunami.
First, kiss the line of fire
Business model and team reengineering
? Boundless centralized mode?
Supply chain? Revolution?
Chapter 16 The rebirth of the eagle
June 14: the rebirth of the eagle
? Self-evolution? Important moment
What can make the eagle fly again?
From where? Win in the middle? Arrive? Project Eagle?
Beyond? Speed? System warfare is based on
Chapter 17 Three-year Nie
Financial innovation: setting up financial companies
Management reengineering: TCL panoramic management diamond model
Brand remodeling: creativity touches life
Mode adjustment: TCL communication turned losses and LCD TV rose.
Chapter 18 the layout of the decisive future
Building core technical capabilities
? Julong? lay eggs
Form? Dream team?
Open up the LCD industry chain
Chapter 19 TCL has started again
Why is it always Samsung?
Genes that continue to grow.
TCL is on the road
Attachment: TCL's three-dimensional strategic model in the new period
Postscript about the Chinese dream of industry.
TCL30 memorabilia in 30 years
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