Enterprise finance: how to face the fact that enterprises have no profit in the course of operation?

As an enterprise, profit is an important goal, but we must establish a premise that we have fulfilled your responsibility to society. The best way to maintain an enterprise is to ensure social responsibility. Enterprises can gain high recognition and trust from the society by consciously assuming social responsibilities, which is helpful to establish a good corporate image and enhance the long-term development ability of enterprises. How do China enterprises face the financial crisis? How should developing China face the current financial crisis? How to reduce the impact of the financial crisis on China? As an entrepreneur, I think we can think from the following angles: First, comprehensively strengthen corporate social responsibility. As an enterprise, profit is an important goal, but we must establish a premise that we have fulfilled your responsibility to society. The best way to maintain an enterprise is to ensure social responsibility. Enterprises can gain high recognition and trust from the society by consciously assuming social responsibilities, which is helpful to establish a good corporate image and enhance the long-term development ability of enterprises. An excellent enterprise must be a profitable enterprise, so it has the foundation to fulfill its social responsibilities, and it can use its accumulated wealth to do more social responsibilities. Of course, the profit of an enterprise depends on whether it destroys the environment, causes pollution, operates in good faith and realizes the harmony of labor relations. Under this condition, it is the social responsibility of enterprises to maximize their own profits. At the same time, as an entrepreneur in China, his own blood should be the blood of morality, not just the blood of profit. We should start from doing our own business well, consolidate the foundation of the enterprise and further standardize the management of the enterprise. Second, speed up the system reform between enterprises and commercial banks, straighten out the relationship between banks and enterprises, and revitalize bank assets. Accelerate the reform of the system of commercial banks, and effectively implement reform measures such as separate operation, asset-liability ratio management, and strengthening the restraint mechanism in accordance with the provisions of the Commercial Bank Law. While classifying and effectively managing bank credit assets according to risk standards, and intensifying the reorganization and cleaning up of non-performing assets, we should also actively promote the reform of state-owned enterprises with institutional innovation as the main content and straighten out the relationship between banks and enterprises. After the reform, at least the information constraints that plague the relationship between banks and enterprises can be lifted, so that banks and industrial enterprises can truly become competitive enterprises in the market. From the perspective of asset operation efficiency, banks strive to find enterprises worthy of loans, and enterprises can also freely choose banks that can give loans, so that information can flow smoothly in the process of seeking each other on the basis of interests, thus improving the efficiency of credit resource allocation. Third, strengthen the supervision of non-bank financial institutions. For trust and investment companies with many problems, we should resolutely decouple from government departments at all levels on the basis of cleaning up and put an end to the financialization of working capital; At present, the international community pays more attention to China's financial institutions, and the international financial turmoil is fierce. In order to avoid excessive fluctuations and negative impact on confidence, the liquidation of trust and investment companies should be cautious, mainly by actively reorganizing financial trusts according to due principles and making a smooth transition as much as possible. For securities institutions, we should establish and improve the financial accounting system of the securities industry as soon as possible, improve the system structure of relevant accounting accounts, and give full play to the regulatory role of commercial banks in securities investment settlement funds. Fourth, improve the support of bank credit policy and capital market policy to non-state-owned economy and optimize the efficiency of financial resource allocation. First, commercial banks should take the measurement of income and risk as the main standard and give credit support to non-state-owned enterprises with good development prospects. It is suggested that with the establishment of "SME Credit Department" of banks, the credit support for non-state-owned economy with individual and private economy as the main body should be included in the annual loan plan of banks, and the "guiding loan scale" as the guiding role of the central bank should also clearly list the credit support opinions for non-state-owned economy. The second is to open the securities financing market to the non-state-owned economy, especially for non-state-owned enterprises entering basic industries, high-tech and manufacturing industries, allowing and guiding them to reorganize and list in accordance with the modern joint-stock enterprise system, carry out equity financing, and obtain sustainable development capital through the capital market. At the same time, qualified non-state-owned enterprises should also be allowed to issue bonds for financing according to certain procedures and requirements, and they can also be listed and traded after being audited by market self-regulatory organizations, so as to improve the capital structure of enterprises and increase the anti-risk ability of non-state-owned economies. Fifth, in the process of continuing to open to the outside world, strengthen financial management and enhance risk prevention capabilities. Today's world is inevitably moving towards globalization. Continuing to unswervingly implement the policy of opening to the outside world is the requirement of our country to conform to the historical trend and the key to ensure the sustained and stable development of our economy. After 20 years' practice of opening to the outside world, the inflow of foreign capital is different from the introduction of industrial capital. We see that more and more financial capital such as banks, insurance, funds and securities flows into China, which is the need to maintain the continuous investment of overseas industrial and commercial capital in China and ensure its stability, and also the need to accelerate the reform of China's financial system. However, financial capital is accompanied by greater risk factors than industrial and commercial capital inflows. Therefore, in the future, while continuing to attract capital inflows from high-tech industries, we should speed up the construction of financial supervision standards and systems according to the needs of economic reality, actively and steadily attract financial capital inflows under the principle of total control, and strictly monitor the foreign exchange management system and the access degree of industries and enterprises. Sixth, improve financial legislation and strengthen financial law enforcement and supervision. At present, there are more than 1, 800 listed companies in China, which should be said to be 63 1. In other words, 60% of enterprises listed through packaging, 30% barely qualified for listing, and only 10% qualified for listing. This is an actual situation of listed companies in China at present. Under the current financial crisis, as entrepreneurs in China, we should strengthen the financial management activities of enterprises under the strict and clear definition of laws and regulations. Therefore, for the securities, futures and trust industries that have started to operate in China, the legislative process of relevant laws should be accelerated. For the existing laws and regulations, while improving the supervision system, we should strengthen law enforcement, severely crack down on financial crimes, and ensure a healthy financial order, so as to ensure the healthy and orderly development of China's finance, and at the same time, enterprises can also have a good development. Seventh, we should strengthen the ethics of the investment environment, and prevent some functional departments from giving up principles and standards, having no sense of social responsibility, investing in projects that should not be invested, closing, blocking and suppressing enterprises that should be supported for the benefit of their own departments and other minorities; It is necessary to form a kind of * * * same values, support and care for each other, and form an orderly competition environment. The government, enterprises and social organizations should integrate in the social responsibility system and perform their respective duties. The government should bear the responsibility of the government, enterprises should also bear the social responsibility of enterprises, and social organizations should also bear their own social responsibilities. Only social harmony can fundamentally eliminate the lack of social responsibility, and the financial order and enterprise operation can truly move towards a benign track.