In 2008, the company implemented a major asset reorganization, replacing its retail industry, brand agency industry and other wholesale and retail related assets and liabilities with the 0/00% equity of Shanghai Huaguang Brewing Pharmaceutical Co., Ltd. held by the controlling shareholder Shanghai Sugar, Tobacco and Alcohol (Group) Co., Ltd. On June 8, 2008, 10 was renamed as Shanghai Jinfeng Wine Co., Ltd., and the company became mainly engaged in yellow wine.
The company has two wholly-owned subsidiaries, Shanghai Shikumen Brewing Co., Ltd. and Shanghai Huaguang Brewing Pharmaceutical Co., Ltd., and has two famous brands in China, more than 20 product series and more than 60 products. Production and sales, sales revenue, profit and many other indicators are the first in the industry.
In the future, the company will take a new round of industrial restructuring as an opportunity, firmly grasp the opportunity of industrial development, adhere to the road of differentiated and high-quality development, implement the development strategy of "Shikumen" and "Hehe" wine brands, further cultivate and expand product brands and corporate brands, and enhance the influence of the industry; Adhere to the combination of capital management and industrial development, actively integrate various social resources, and promote the sustained, stable, rapid and good development of rice wine industry; Adhere to the management of yellow rice wine industry as the core, further promote the transformation of the "five in one" business model of science and technology, production, brand, network and marketing, and continuously enhance the core competitiveness.
Through professional development, the company will be built into a leading enterprise with the strongest R&D capability, the largest market sales, the best technology and equipment, the best economic benefit and the best resource allocation, and the most influential and leading role in the yellow rice wine industry, leading the innovative development of China yellow rice wine.