Luckin Coffee, the largest coffee chain brand in China, takes "making every customer enjoy a cup of good coffee with excellent value for money" as its brand vision and "building a world-class coffee brand from China" as its brand mission, and makes full use of the new retail model of mobile Internet and big data technology to cooperate with top suppliers in various fields.
Committed to providing customers with high-quality, cost-effective and convenient products. Luckin Coffee's coffee beans won the gold medal in IIAC International Coffee Tasting Competition for two consecutive years. 20 17 10, Luckin Coffee opened its first store in Yinhe soho. In the same year, WBC champion Hideki Inozaki, Italian champion Andre Latou Ada and China champion Pan Zhimin were invited as chief coffee masters.
Characteristics of Luckin coffee
Luckin Coffee also launched its own mobile phone application, which is convenient for users to place orders online to buy coffee. Luckin Coffee's main products are instant coffee powder and cold extracted coffee liquid. These products are not only rich in taste, but also relatively low in price, which is very suitable for consumers who pursue quality but don't want to spend too much.
Luckin Coffee is a potential coffee chain brand. Luo Hong, the founder, knows well the consumption habits and demands of China market, so he has successfully built such a coffee brand with low price and high quality as its selling point. In the future, with the increasing demand of China consumers for coffee, luckin coffee is expected to maintain a strong development momentum.
Reference to the above content: Baidu Encyclopedia -luckin Coffee