1, the company vi design takes the company name and brand name as the theme, which is a popular international practice in recent years, namely the so-called name VI, which can directly convey the company's information. In the company's VI design, a contrast method is adopted to make one of the letters have a unique difference, thus enhancing the visual impact of VI graphics. Often the specific part is also the main content of company information. For example, Dongzhao Changtai Investment Company. VI takes the company's initials "East" as a variant, and adopts the fusion of "eaves" and "East" of the Forbidden City, highlighting the attributes of industry construction and real estate investment. The fusion of palindromes and "East" conveys the profound connotation of good luck, implying that the company is an international investment institution with ancient oriental cultural characteristics.
2. The company vi design takes the company concept as the theme, and the company concept includes the company purpose, company culture, etc. , more abstract. With the acceleration of commercial information transmission and scientific and cultural exchanges, facing the complex and changeable competitive environment and the opportunities and challenges faced by various industries after China's entry into WTO, how to keep the business content or the real state of the company consistent with the external symbol-company VI design? How to get the unanimous approval of the public? It is particularly important to express the company's unique business philosophy, company spirit, company culture and abstract graphics or symbols. Generally, symbols, associations and metaphors can be used to conceive. VI of Soraxin Oil Company in Algeria skillfully uses the stars and the moon on the Algerian flag and the five-pointed star on the China flag, and the flame also embodies the characteristics of the industry-oil refining!
3. The vi design of the company takes the combination of company name, brand name and its prefix as the theme. Its design feature is to take the prefix to form a strong visual impact, strengthen the prefix characteristics, enhance the visibility of VI, and play a multiplier effect. Like Daheng Medical Company, the company's VI design consists of the prefix "Daheng", and at the same time vividly shows the characteristics of arc radiotherapy, which is very vivid and easy to remember.
4. The company vi design takes the company name, brand name or the combination of prefix and pattern as the theme. This design form is the product of the combination of text VI and graphics, taking into account the advantages of text description and pattern expression, and combining concreteness with abstraction. These two visual forms complement each other. Huanyamei VI is like this.
5. The vi design of the company takes the business content and product appearance of the company as the theme: for some companies with strong industry characteristics and widely recognized forms, this way can be used for design, which has the advantages of intuitive image, easy identification and memory.