Since then, Mr. F and Mr. F have set foot on the earth. At that time, Fred &; Farid is the first major French creative team to work abroad.
200 1, Fred &; Farid coordinated Microsoft's biggest product launch conference: Xbox ($500 million) at the famous BBH company in London. Fred farid is very talented. They know how to construct the structure of a story from a bold idea. "John Hegarty praised. (The Strategy, 8 February 2002)
This XBOX advertisement, which won the Golden Lion Award in Cannes in 2002, finally competed with Nike for the grand prize of that year. "This is one of the best advertisements I have ever seen. Every detail has been achieved to the extreme and should be a well-deserved award. " David Rubas commented. (Photo taken on June 6, 2002)
In 2002, Fred and Farid were praised as "the most popular French creative groups in London". (Photo, August 2002 14)
"In BBH's short period of 18 months, Fred &; Farid won various awards and became a "creative team that the British advertising industry needs to match". (Creative Review 2002 165438+ 10)
Strategies, a French business magazine, dubbed them "Zidane of two French advertising creative circles". (The Strategy, 27 September 2002)
Frederick Bergbede, a famous French writer, wrote in his 2002 novel "Self": Lester Romanik wrote: "Fred &; Farid is the best advertising creative person in the world. "
In 2002, American advertising star Jeff Goodby hired them to Goodby Silverstein &; The partners coordinated the release of Netflix in the United States and the United Kingdom, and the re-release of the iconic sports brand Pony in 180 countries around the world. "The way they look at things is simpler. When people are confused by various marketing traps, they are purifying marketing garbled code in this simpler way. They have a way to cross the trap and find ideas that are amazing for the product. " Jeff Goodby said this. (Creative Review 2002 165438+ 10)
New york magazine (July 2, 20031) described them as follows: "Their work for Pepsi and Xbox in Europe has made them the top figures in advertising."
In 2005, Maurice Lév, president of Publicis Group, recruited the legendary duo (Paris Match, July 2005 18) and established a brand-new international advertising company Marcel named after the founder of the group, Marcel Bleustein Blanchet. In the following 18 months, Fred &; Farid won 65,438+07 new customers, including Orange, which was called "annual competitive exhibition" by French business newspaper Les Echos, and planned the brand image of this leading European telecom brand in 27 countries.
At this time, Fred &; Farid's name has already resounded all over the world. The British Independent (10, June 16, 2006) wrote: "If you are interested in advertising creativity, then you must know Fred &; Farid (…) Fred & farid has an extraordinary international reputation. "