Left, employees of Angel's Russian factory are testing new products in the laboratory. (data picture)
Yeast is the earliest microorganism used in the history of human civilization. About 4000 years ago, the ancient Egyptians used it to make bread and brew beer. Modern yeast industry originated in Europe, and has been deposited for more than 1846 years since industrialization.
The industrialized production of modern yeast in China began in 1980s. After 34 years of intensive cultivation, Angel Yeast Co., Ltd., located in Yichang, Hubei Province, has grown into the only listed company in the domestic yeast industry and the third largest yeast company in the world, covering 155 countries and regions. In the yeast industry with a long history, how did Angel sit third in the world?
Open a new chapter in epidemic inspection
On September 22nd, just after Zhu sent off a group of merchants, the telephone for docking Shanghai International Pregnancy and Baby Show rang again. Recently, I personally took charge of several major marketing activities, and also prepared the annual meeting of national distributors held in June+10, 5438.
"The COVID-19 epidemic has significantly improved people's awareness of nutrition and health, and it is necessary to take the opportunity to make the brand bigger and stronger." Angel Newt Co., Ltd., with Zhu as the legal representative, is a wholly-owned subsidiary of nutritional and healthy food newly established by Angel Company in April this year. In the global yeast industry, China Anqi ranks in the top three, but in terms of nutrition and health products, China Anqi stands out. Different from other companies, Angel Company not only has sales channels and series of terminal products, but also has formed its own brand.
In the first half of this year, despite being in an epidemic area, Angel Newt maintained a 26% sales growth. In addition to overcoming the problems of poor logistics and shortage of personnel, Angel Newt focuses on building an online marketing team and opening up a new marketing situation by using platforms such as live broadcast, community and new retail.
Zhu introduced that the production line has realized the automatic sorting of robots, the whole process of electronic inquiry and identification, the whole process of unmanned and paperless operation, and has the characteristics of intelligence, visualization and flexibility. Products can be traced back from raw materials, production, storage and transportation to sales. It is a leading digital nutrition and health food factory in China.
Focus on market production and project construction. Angel Company transforms the epidemic impact into development opportunities.
"If the consumption of going out is reduced, the consumption of staying at home will definitely surge". Angel quickly expanded the production capacity of small packaged yeast, giving full play to the advantages of many factories around the world and producing at full capacity; At the same time, vigorously spread the production methods of family cakes and baked goods, and actively guide the packaging of large and small yeast into the family. In the first half of the year, Angel's yeast and household food raw materials products sold through e-commerce channels increased by more than 60% year-on-year.
Wang Yong, the "busy man" in charge of the company's packaging technology, recalled that during the epidemic, he answered the phone 100 minutes every day on average, and implemented the selection scheme of packaging machines, factory inspection, coordinated delivery and on-site debugging services one by one.
Production continues, and the project continues. Since the beginning of this year, Angel has set up a subsidiary in the comprehensive bonded zone to carry out cross-border e-commerce, bonded warehousing, bonded processing and other businesses; The main structure of the R&D complex project was successfully capped, and the new production line of food raw materials was expanded in an all-round way; Set up subsidiaries in Xiaoting District of Yichang and Pu 'er, Yunnan, and start the relocation of Yichang yeast factory and the preliminary work of Lancang yeast project. ...
In the first half of this year, Angel Company achieved revenue of 4.342 billion yuan, a year-on-year increase of 65,438+06,438+0%; The net profit was 7,654,380,900 yuan, a year-on-year increase of 54.85%; The income of employees increased by 6.2% year-on-year, and the tax paid was 346 million yuan, up by 19.3% year-on-year.
Pay attention to scientific research and promote innovation
"7 1 R&D projects, each with new progress!" On September 23rd, Hu, the executive deputy general manager of the Bio-nutrition Technology Center of Angel Company, combed the progress of the team work again. He was deeply encouraged by several projects: the research and development of yeast metabolites realized the reuse of waste liquid, and the molasses was dried and squeezed; Significant progress has been made in the development and application of microecological products; The team undertook the formulation of the industry standard of feed raw material yeast culture in the Ministry of Agriculture and Rural Affairs, and improved the comprehensive utilization scheme of agricultural and sideline products. ...
"Technological innovation is the core driving force of the company." Looking back on the 34-year development course of Angel Company, every milestone technological progress has promoted the company's leap-forward development.
The technological breakthrough of high-temperature Saccharomyces cerevisiae solved the survival problem of the company when it was first established; The technology and quality of sugar-free yeast, yeast extract, yeast extract and other products have made a comprehensive breakthrough, making the company's market share advantage in the domestic market prominent; The successful research and development of high-sugar yeast, sugar-free fresh yeast and other products has boosted the company's internationalization process.
Only by daring to innovate can we be competitive. In this regard, Li, chief engineer of biotechnology of Angel Company, has experience. He recalled that in the early days, the company learned to imitate the technology of European and American enterprises, but the activity of yeast products was affected by many factors such as temperature and water quality, and the control of production process depended entirely on the experience of technicians, which led to the instability of products.
In order to transform empirical parameters into reasonable and scientific quantitative parameters, Angel Company studied the sample data obtained from tens of thousands of batches of production records, systematically analyzed the * * * structure of complex yeast fermentation system, formed the key control points in the production process, established an intelligent control model, and realized the automation and intelligence of yeast production line. Today, this system has been promoted in all factories of Anqi, saving more than 30 million yuan in the cost of direct production materials in the past three years.
Attaching importance to research and development is Anji's tradition. At the end of 20 19, Angel Company carried out internal reforms, strengthened the functions of R&D center, added environmental protection technology center, industrial innovation technology center and biological nutrition technology center, and further focused on core basic technology research. According to statistics, Angel has started 242 R&D projects this year, including 22 major projects 15 and new product projects, with an overall completion rate of 55.2% in the first half of the year.
Global layout of production line
In 1990s, Angel Yeast quietly "flew" to Kazakhstan, Russia and other countries through Horgos Port in Xinjiang. 1995, when the annual production capacity of Angel Company expanded to 6,000 tons, one third of its products "flew" abroad.
Encouraged by this, Angel Company put forward the goal of "striving for the first place in Asia and building an internationally renowned brand" at the celebration of its 10th anniversary. In 200 1 year, Angel entered the African and Middle East markets with its cost-effective products and unique service advantages. In 2003, the market expanded to Southeast Asia and South America.
"Since we started our business in the 1980s, we have introduced foreign technology, studied hard to catch up with our peers, and gained a firm foothold in China in the 1990s. Angel has always believed that internationalization should be based on specialization. " Liu Jinsong, who is in charge of Angel's international business, said.
Liu Jinsong still remembers the experience of exporting to Japanese market in 2005. Because of the deformation of individual cartons, one carton broke a small hole and was complained and claimed by Japanese customers. In this regard, Angel Company conducted a week-long quality inspection. "Customer complaints have exposed the problem of' imprecise and careless' in the company's management and operation. This is a lesson and a gain."
Since then, angel companies, which are more critical of product quality, have become more and more extensive on the road of internationalization. Since entering the American market in 2009, Angel has appeared in European and American countries. Today, Angel has more than 700 overseas distributors in 155 countries and regions.
Along with it, there is also the position of angels in the industry. "In 200 1 year, Angel Company was invited to participate in the American International Baking Industry Exhibition, which was the first time Angel stepped onto the international stage. Although it is the only China company participating in the exhibition, Angie is in an inconspicuous corner and has not reached any actual trading contract. " Liu Jinsong said, "When Angela's team came to the United States again in 20 10, the situation was very different. This time, Angel's booth is facing the entrance gate, and its area is equivalent to that of other famous American companies. In front of the booth, visitors and collaborators are in a constant stream. "
The products have gone global, and Angel's production line has also begun to be globally distributed. After the 20 13 Egyptian factory was completed and put into operation, the 20 19 Angel Russia Company was completed and put into operation, and the sales volume of its products in Africa and Central Asia doubled.
Recently, Angel Company is preparing the "14th Five-Year Plan". In the future, Angel will take more solid measures to build an international and professional biotechnology company, further extend the deep processing industry chain of yeast products, and make Angel go further and more stable towards the world.