The future development direction of the enterprise, the company needs to formulate its own development direction, so as to continuously develop its own potential, adapt to social changes and become more powerful, so let's share the future development direction of the enterprise for everyone.
The future development direction of the enterprise is 1 Planning the work in the next three years, implementing Scientific Outlook on Development and building a harmonious salt industry. Our company has carefully studied and discussed the investment plan, business plan and reform measures for the next three years, and now the above plans are reported as follows:
1, capital construction project:
(1) Because the original salt transit storage warehouse of our company has been built for a long time, and its facilities are outdated, it can't meet the requirements of salt circulation modernization. In order to do a good job in salt distribution, strengthen storage management, ensure the storage quality of iodized salt, and show the image of enterprise franchise, our company plans to comprehensively maintain the original warehouse of xx, and maintain the roof, floor and wall according to the new warehouse standards of provincial group companies, and improve the storage facilities. The required funds are 200,000 yuan, so please allocate funds from the higher authorities to solve it.
(2) In order to do a good job in greening and beautifying the environment of the company's compound and show the company's good image, our company plans to plant some flowers and trees in the garden of the compound in 2009, and the required funds are 30,000 yuan, so please ask the superior to allocate funds to solve it.
2. Other office equipment investment:
(1) As the group company operates UFIDA office software, our warehouses and other places are not equipped with computers. In order to facilitate the work, our company plans to buy two computers in early 2008, and the required funds are 20,000 yuan, so please allocate funds from our superiors.
In the next three years, our company will carry out business around the general idea of the group company, ensure the supply of iodized salt, strengthen and expand the main business, realize the annual growth of the total economic output of the enterprise and improve the economic benefits year by year. The main business plan is:
First, focus on the main business to ensure the supply of iodized salt.
1. Strengthen employees' learning and improve their comprehensive quality. Further change ideas, raise awareness, improve service attitude, improve service quality, adjust business philosophy and marketing strategy, and provide ideological guarantee for the modernization of salt circulation.
2. Improve the management network construction, improve the management system and measures, standardize the business behavior of enterprises, vigorously carry out terminal distribution, expand the sales of paper-plastic small packaging salt, do a good job in the promotion of multi-variety salt, vigorously publicize the uses and benefits of multi-variety salt to sellers and the masses, increase the sales of multi-variety salt year by year, and strive to complete the annual sales task.
3. Strengthen the detection of iodized salt and improve storage management. Repair and maintain the original salt transfer warehouse to ensure the hygienic quality and safety of iodized salt and small package salt storage. Strict inspection of iodized salt in and out of the warehouse, unqualified iodized salt shall not be out of the warehouse, to ensure that the "three rates" of iodized salt meet the standards and safeguard people's health.
4. Strengthen the market management of food processing and small-scale industrial salt, establish enterprise purchase and sale files, keep abreast of manufacturers' business trends and production of salt, conduct tracking, visits and inspections, control the sale of loose salt, sell less loose salt as much as possible, and sell more small packets of salt to ensure that industrial salt is "special for salt".
5. Intensify the propaganda and investigation of salt policy, purify the market and maintain the franchise. In the publicity of salt policy, we should adopt multi-channel, multi-form, wide coverage and popularization to increase people's understanding of iodized salt knowledge and salt policy laws and regulations, and consciously resist the smuggling of inferior salt. In the inspection of salt administration, it is necessary to intensify the investigation, actively obtain the support and cooperation of local governments and relevant departments, and carry out activities to clean up and rectify the salt market. Purify the market, maintain market order, deter smuggling of smuggled salt and border verification, and safeguard salt monopoly.
Two, broaden the business channels, carry out a variety of business activities, improve the efficiency of enterprises.
1. Because our company is an reimbursement unit, limited by economic autonomy, it is difficult to carry out some large-scale business activities independently. Therefore, for large-scale diversified business investment activities, our company fully cooperates with the projects carried out by municipal companies.
The office building of county court adjacent to our old office building has been sold to real estate developers. Because of the small area, if the developer takes a fancy to our old office building and uses it to develop a comprehensive building or a commercial house, or if conditions permit, we will develop it ourselves, which will have a greater appreciation prospect in the next three years and increase certain income for the enterprise.
The company's old warehouse in the county town covers an area of more than 300 square meters. In a good location of the county, if you can buy the land behind the warehouse to increase the land area and independently or introduce funds for real estate development, there will be good investment prospects.
4, do a good job in the company's store rental, develop idle assets to increase corporate income. Shop rents are adjusted in a timely manner according to market conditions, and large shops are openly rented to increase shop income as much as possible. Try to rent out some idle office buildings, warehouses and storefronts so that they can get benefits as soon as possible.
According to the requirements of Scientific Outlook on Development, our reform measures in the next three years will mainly focus on the reform measures of group companies and municipal companies. Further deepen the reform of the three systems and innovate the management mode.
Mainly prepared to take the following measures:
1. Strengthen the training and selection of young cadres in employing people. Cultivate young employees with strong working ability, strong sense of responsibility and good ideas as reserve cadres for the development of enterprises.
2. In the employment system, we should act in strict accordance with the labor law, sign labor contracts with employees, ensure that employees are employed by post, post and salary, minimize temporary workers, and gradually exclude temporary workers.
3. In the distribution system, fully embody the principle of combining distribution with contribution and workload, widen the distribution gap, improve the performance pay standard, and improve the enthusiasm and sense of responsibility of employees who suffer hardships, have a large workload and have remarkable achievements.
4. Change business philosophy, adjust sales strategy, improve service attitude, improve service quality, improve marketing network, establish and improve marketing system and measures, standardize enterprise behavior, vigorously promote terminal distribution, and make enterprise marketing behavior adapt to the requirements of salt circulation modernization and enterprise reform and development.
5. Strengthen enterprise management and improve various systems. Do a good job in enterprise financial management, try to control expenses, save expenses, reduce costs and improve efficiency. In terms of expenses, try out the lump sum method to budget the total expenses and save prizes. Further improve the various systems of enterprises, pay close attention to the inspection and implementation of systems, standardize the management behavior of enterprises with systems, and promote enterprises to gradually embark on the road of standardized management.
Analysis of alternative strategies for enterprise future development direction 2 (1);
1, total cost leading strategy
The key point of this strategy is to maintain the relatively low cost of products by controlling the total cost, which requires enterprises to have comparative advantages in cost control, such as procurement control management of raw materials and packaging, cost management of production process, human resource management, equipment management and so on. This strategy is suitable for the current accounting system and operation mode of * * * Company.
2. Centralized strategy
Many successful SMEs often adopt this strategy. This strategy is to avoid confrontation with powerful big companies and often focus on a certain market. In this regard, * * * has done a good job in the early stage. At present, we still have to adopt this strategy, and we can't plant widely and harvest less.
3. Differentiation strategy
Most successful large enterprises adopt this strategy, which is also a better choice for * * * at present. Differentiation means that enterprises seek the lasting competitiveness of products by obtaining "selling points" different from similar competitive products.
As mentioned in the threat analysis above, it is difficult to distinguish the "hardware" of food and beverage products. We can only create greater differences in business strategies, such as creating consumers' brand preferences with brand image and popularity (although the products are the same). Unique sales service network, novel and unique promotion means, patented personalized packaging, unique and extraordinary management mode and development strategy.
4. Adaptive strategy
With the change of market environment, the business direction and objectives of enterprises are constantly adjusted.
Standard, rather than deliberately choose one of the above three, or call it "no."
There is a strategic strategy. "This is also the best choice for * * * company at present.
* * * The company as a whole has no advantages, but local advantages-or a certain link, or a certain aspect, or a certain region, or a certain period. Even if a single individual has an advantage, we should take it as the center and quickly incubate a single whole-only in this way can we build local core competitiveness and then drive the overall competitiveness of enterprises.
(2) the establishment of the overall development strategy
1, implement the "eight modernizations" management and build a take-off platform. "Eight modernizations" are: standardization of work, standardization of process, digitalization of management, specialization of talents, marketing orientation, socialization of image, humanization of team and militarization of action.
2. Make use of intangible assets such as brand advantages, network advantages, R&D advantages and management advantages, extensively seek horizontal alliances in the industry, and use limited funds to rapidly expand the business scale and variety range of enterprises in a short period of time, so as to consolidate and continuously improve the position of "* * *" in the industry.
3. Change the business philosophy of the enterprise, change the business objective from the pursuit of short-term profit maximization to the pursuit of long-term asset appreciation (including intangible assets) maximization, so as to win the full support of all relevant groups, such as dealers, consumers, employees and other community organizations, and change the means to promote enterprise development from "profit from distribution" to "profit from innovation", including strategic management, technology, products and marketing.
Development route
Based on the above SWOT analysis and development strategy statement, the overall development route of * * * company in the short and medium term can be summarized as follows: accurately grasp the market trend, adjust the industrial layout in time, launch marketable products in time, and match flexible, diverse, exquisite and novel packaging; Attach importance to the construction and management of marketing team.
Take the multi-channel marketing route, cooperate with certain distribution concessions, terminal promotion and brand image display; Effectively control product quality, rationally plan marketing expenses, and appropriately strengthen cost advantages-so that * * * company will always move from victory to victory and from glory to glory with a flexible and steady attitude!
The future development direction of the enterprise 3 How to write the company's future outlook
First, the general idea.
Earnestly implement the company's rules and regulations and relevant decisions, comprehensively cultivate talent plans that meet the needs of the company's development, strengthen the construction of middle-level cadres, build a harmonious team, and achieve the company's leap-forward development with the aim of comprehensively improving services and pioneering and innovating.
Second, the planning objectives
(A) the overall goal
In the next three years, under the leadership of the company, through the unremitting efforts of all employees of the company, we will vigorously develop market business and strive to achieve stable growth of the company's income.
(2) Specific objectives
1, strengthen the construction of staff, strive to improve the professional and skill level of employees, and improve service awareness and risk awareness. Organize the training and study of employees, cultivate the market awareness and management ability of middle-level cadres, and cultivate an echelon talent team to meet the needs of enterprise development.
2. Intensify market promotion, formulate promotion plans, and strive to implement three successful renovation cases of large shopping malls or landmark hotels within one year.
3. Gradually improve the company's office environment to provide a solid foundation for the company to expand its scale.
4. Cost accounting will be carried out from next year, and the investment in network resources, personnel expenses and fees will be comprehensively analyzed and compared, so as to better control the rationality of expenditure and investment.
5. Organize employees to carry out competitions that can arouse everyone's enthusiasm and reflect team spirit according to their work characteristics.
6. Strengthen standardized services, institutionalized services and humanized services, establish a brand of "Chuangnuo", attract customers with high-quality services and touch customers with sincere services.
(3) Safeguard measures
1, strengthen the regular meeting of middle-level cadres, seriously study and solve various problems existing in the work, and build a harmonious team.
2. Strengthen employee training and learning, formulate training and learning plans, conduct professional training, and send employees from relevant departments of the company to study in depth according to work needs, and gradually improve employees' skills by strengthening exchanges with other sister enterprises in the lighting industry.
3. Establish a scientific management system and strengthen the system construction of the company; Establish and improve a fair and reasonable income distribution system that is conducive to stimulating the enthusiasm of employees; Improve the supervision and assessment mechanism and establish a scientific, standardized and strict management innovation concept.
4. Designate a special person to conduct statistical analysis on the monthly and quarterly statistical data of the company, find out the gaps and problems, and provide important reference for leadership decision-making.
5. Intensify publicity, innovate publicity means, improve Luoyang customers' awareness of "Chuangnuo", and provide more relaxed and convenient lighting technology solutions for agents at all levels in Luoyang.
6. The planning outline is broken down year by year, and the annual plan is made, which is implemented by all departments of the company as planned to ensure the implementation and completion of the plan.