Accelerate the construction of SaaS tool ecosystem
Provide solutions for enterprise growth problems.
"When we serve more and more first-line enterprises and achieve global growth, we find that growth has become an increasingly painful problem." Cao Xiaohuan said.
He pointed out that MarTech (marketing technology) solutions on the market are fragmented, while user contact is increasing. The cross-product effect of the two leads to the separation of user data and channels, resulting in geometric growth of data islands. "This isolated island will make the all-round perspective of enterprises to users a very big challenge." Therefore, it is very important for the sustainable growth of enterprises to get through the underlying data between isolated islands, restore a multi-dimensional perspective to users and form the core assets accumulated by enterprises.
Similarly, data security and privacy protection are also one of the important issues for enterprises. The country pays more and more attention to data privacy protection, and enterprises need to take into account data security while pursuing precise marketing. When Internet "decentralization" becomes a trend, compared with previous centralized deployment solutions, technical service providers can help enterprises realize technology-in-housing and return data to enterprises themselves, thus solving the privacy and security problems of customer data from a long-term perspective.
The thermal engine launched this time, as a product of the integration of the marketing technology of hot cloud data with the advertising technology, artificial intelligence and cloud native practice of Convergence Technology, has also become a milestone in the comprehensive layout of Convergence Technology's "SaaS tool ecology" strategy. Hui Liang Science and Technology is thus positioned as the builder of digital growth infrastructure for service enterprises, transforming technological innovation into technology popularization, and assisting more enterprises to achieve lasting business growth and upgrading through heat engines.
Join forces to break the new track
There is no hurry to set the "third curve" income target.
Under the general trend of global digital transformation, MarTech has been paid more and more attention and sought after by all parties, and marketing SaaS is one of the most lively tracks.
"In fact, there are a lot of tools that we haven't done, because after all, there is specialization in the art industry, and we still focus on areas closely integrated with advertising technology," Cao Xiaohuan said. When talking about the breaking advantage of Hui Liang Science and Technology in this track, he said: "Our marriage with Reyun, from advertising technology to marketing technology, is also a good complement, which is in line with our long-term strategy. At present, at least in the public domain traffic and the whole market, we have built a very perfect product matrix. In the current fast-growing private domain traffic operation, we have good tentacles and products that can solve corporate problems. "
On the other hand, "As a customer, many products on the market are not compatible. It may be that things bought in the east and things bought in the west are iterative together, and it is difficult to get through internally, forming a data island. From our point of view, we hope that one-stop service can produce an effect of 1+ 1 greater than 2. " He said.
According to Bai Dongli, the one-stop marketing cloud platform jointly launched by the two parties mainly provides enterprises with three sets of tools: data analysis cloud, data management cloud and intelligent delivery cloud, which empower enterprises with business dataization, data assetization and asset effectiveness respectively. Among them, business data, that is, through a series of tools in the data analysis cloud, solves the problems of global marketing data collection and multi-dimensional analysis for enterprises; Data assetization means that data can be structured through data management cloud, and enterprises can build a complete user label system and create data assets; Assets are effective, that is, AI empowers data to complete intelligent delivery and creative generation, bringing more accurate marketing effects to enterprises. As a result, the heat engine has opened up the connection between the "three clouds", penetrated into every link of enterprise management, realized the cyclic iteration and evolution of data, and formed a flywheel that empowers the growth of enterprises.
However, as the third growth curve of the forward-looking layout of Hui Liang's science and technology, Cao Xiaohuan admits that there is no hurry to set the income target of marketing SaaS business at present. "Including the SpotMax (cloud computing business) we released last year, we have not set short-term income for SpotMax. We are more determined to help customers manage how many machines and how much cost can be saved. In the long run, we hope to manage customers' marketing expenses and cloud computing expenses, both of which can be managed through heat engines to achieve the effect of reducing costs and improving efficiency. "
"Let's first look at what kind of value we have created for our customers, and then see if our business model can have long-term returns on the basis of creating value for customers." He said.
(Editor Sun Qian)