Take Shanghai Airport as an example, there are more than 20 VIP lounge resources controlled by VIP service companies in Shanghai Airport. In addition, China Eastern Airlines, Air China and other airlines also have their own VIP lounges, and many banks share a lounge inside and outside the security inspection area. Telecom and other operators have obtained the right to use some VIP lounges through naming, which is equivalent to paying advertising fees. This method has also been adopted by more and more state-owned enterprises and private enterprises-enterprise naming lounge. Not only can you have a certain number of people's free rest rights and special channel services, but you can also display your products in the lounge or decorate them according to the style that reflects the corporate brand.
As the base airline of Shanghai Airport, China Eastern Airlines has three lounges at Hongqiao Airport, one of which is the VIP lounge (mainly the leaders above the deputy ministerial level and the VIPs marked by the airline system, such as academicians of the two academies), and the other two are high-end members with gold and silver cards and first-class and business-class passengers lounges. In the T 1 terminal of Pudong Airport, China Eastern Airlines has four international flight lounges and four domestic flight lounges. However, these eight lounges will be rented out next year, because the company will launch a larger flagship VIP lounge at Pudong Airport, which is equivalent to three times the total area of the eight lounges. With the increase of the area, the functions of the lounge will also increase, from the previous single service such as sofa and dining to a separate reading area, internet area, smoking room, massage area, and even maternal and child room and shower room.
The operation mode of Shanghai airport VIP room is also a microcosm of other airports in China. For banks and communication operators who use or name the lounge, a certain number of high-end customers have the right to enter the lounge every year, but the conditions for entering are very different. For example, ICBC only needs a Peony Platinum Card to enter its lounge, while Bank of China holds a wealth management VIP card, and it also needs to spend 20 points every time it enters the lounge. You know, if the average daily deposit reaches 200 thousand a month, it is possible to accumulate 30 points. However, if the cardholder's points are not enough, they can also be supplemented by cash. Domestic Lounge 150 yuan, International Lounge 300 yuan. If you want to go to the VIP room of Telecom, you need to hold a telecom diamond card or a gold card. The diamond card is a user who spends more than 9600 yuan a year, and the gold card is a user who spends more than 6000 yuan a year. Global customers of China Mobile's silver card, gold card and diamond card can enter the VIP lounge of the airport. The annual consumption of three cards is 3600 yuan, 6000 ~ 1 1000 yuan and1000 yuan respectively, and 2000 ~ 5000 points will be deducted for each break.