2002- Ubiquitous Value Network)
2005-Sony owns you-Sony United
20 10- Innovation comes from curiosity, and dreams make the future -make.believe
In 2 1 century, Sony brand was weak in electronic business. According to the "Brand Value Ranking in 2005" published by Interbrand in 2005, the value of "Sony" was US$ 40.5 billion, which was 14% lower than that of US$ 43,654.38+5 billion in 2004, from 10 to 18. On February 28th, 2005, Forbes published the ranking of the top 2000 enterprises in the world in 2005. Sony ranked 23rd from the 2nd in 2004, and released the top 500 Asian brands in 20 13, and Sony ranked 4th [8].
However, Sony has created a mythical history in the past, so it has not lost the favor of consumers because of the temporary downturn in consumer electronics business. On August 3rd, 2005, Asia Integrated Media entrusted Synovate, an international research organization, to select the "Best Brand in Asia 1000 in 2005" in many Asian countries and regions, and Sony won the first brand for two consecutive years.
According to the survey released by Harris Interactive on July 12, 2006, Sony has been the first and best famous brand in the United States for the seventh year, and it is also the most representative ideal brand in the hearts of people in Chinese mainland, China, Taiwan Province, China and Hongkong, China. In Fortune magazine's 20 1 1 annual list of the world's top 500 enterprises, Sony ranked 73rd with an operating income of $83,844.8 million (profit:-3,030.8 million). Sony 20 10 ranked 69th. [7]
On September 2, 20 15, Sony ranked second in the list of the top 500 Asian brands in 20 15. [9]
2018 July 19, the Fortune Global 500 list was released, and Sony ranked 97th.